Abstract

Since 1980, Chile has maintained a constitution established in a period of dictatorship sustained by 17 years. In 2020, through a plebiscite, which resulted in the approval of a constitutional change, the process towards a new constitution is concretized. To effect this change required the vote of constituents elected by the citizens, so for a period of 28 days a campaign broadcast on open television called the electoral strip was carried out. The analysis of this strip, based on framing theories, was the object of study of this research. To this end, an information survey was carried out that constituted the corpus, from which the dominant frames of meaning (frames) in the content of the messages of said strip were described. The findings obtained allowed to elucidate the topics of interest of each conglomerate and that should be present in the debates around the drafting of the new Magna.