Abstract

The objective of this article is to review the various frameworks where human dignity is set and, accordingly, identify the way in which civil liability rules can adequately respond to this purpose once its various functions are identified. The perspective that is offered focuses on the protection of the consumer’s dignity, not only for its normative reference, but aiming to contribute to an understanding of the law as an element for the moralization of relationships between individuals, even in the context of massive and increasingly dehumanized exchanges.