Abstract

| The article presents the results of a qualitative study on media pluralism through semi-structured interviews with workers and managers of 28 regional, local, and community Chilean television channels. The main areas of inquiry were self-perception, financial sustainability, digitization, social sustainability, and institutionalism. Among the results, an understanding of pluralism focused on political and gender pluralism, and as a concept taken for granted rather than being problematized, stands out. The lack of economic resources is considered the main obstacle that prevents pluralism and a low level of knowledge about the legal obligations related to it is observed. The study concludes regarding the need to strengthen the sector from public policies, including the promotion of mechanisms that allow these channels to participate equitably in the relevant markets of the television industry.