Abstract

The media are fundamental in reproducing global ideas and visions on climate change. This study sought to analyze the social imaginaries of youth in relation to climate change in four digital media. 193 news items published from September 2012 to December 2020 were identified conducting a thematic content analysis. Imaginaries found had different degrees of crystallization: traditional imaginaries linked to institutions, violence, and climate vulnerability; alternative imaginaries, highlighting scientific youth, Greta Thunberg, and peaceful protest, and instituting imaginaries, exhibiting a youth aware of environmental inequity, activist, and capable of offering solutions. The challenge is posed for social communicators and researchers to transcend punitive and adult-centric visions of youth to others that recognize their leadership and contributions to climate action.