Abstract

This chapter explores Chilean tourists’ valuation of tourism experiences in and around the Chilean village of Puyuhuapi. In 2020, local stakeholders were concerned about the impacts that salmon aquaculture infrastructure within the fjords surrounding Puyuhuapi might have on tourism. Research was undertaken to examine how prospective national tourists might perceive visible salmon aquaculture infrastructure within Puyuhuapi’s landscapes. Two hypothetical experience scenarios were designed, with short texts describing possible experiences and visual cues portraying typical destination landscapes. The scenarios were differentiated by the presence of movable foating sea cages. The scenarios were presented to potential tourists through an online survey (n = 804 responses). Results supported current nature-based tourism experience positioning, suggesting it was well received with and without the presence of salmon aquaculture infrastructure. The visible presence of the movable foating sea cages did not provoke signifcant differences in the valuation of the landscape for prospective tourists; nevertheless, several signifcant interactions occurred between tourism experience attributes and socio-demographic characteristics, including population density, level of education, and sex. Discussion focuses on defning a series of hypotheses to inform future research and the importance of expanding understanding of Chilean perspectives and imaginaries of Patagonia and its abundant natural settings and values.