Abstract

This chapter contributes to delivering insights to motivate Latin American employees in the twenty-first century. The first part of this chapter will define transformational leadership and work engagement and then analyze these variables considering the Latin American context. The characteristics of Latin American culture describe an essential historical context, as those characteristics affect work-related relationships and behaviors grounded in deep assumptions about reality and work characteristics. This chapter suggests that Latin American employees have particular reasons to seek transformational leadership behaviors, which help them feel more engaged at work and help increase their task performance. In the second part, this chapter examines the moderating role of Latin American cultural practices in the relationship between digital work characteristics and work design. This chapter proposes potential solutions based on cultural practices. These solutions can moderate the challenging relationship between twenty-first-century digital job characteristics and their positive/adverse effects on work design in Latin America. Finally, conclusions and implications are delivered.