Abstract

The abundance of information and the so-called network democracy has facilitated the free movement of ideas globally but has also helped flood the network with lies of all kinds. The paradox is that many of them are believed and assumed as true, even though they are false, just because it is socially or politically correcting to believe in them. So, if the ethnographic methods, applied to the field research carried out by the Industrial Design, seek to know the levels of agreement about opinions and not the degree of truth, can the Design accept the lies in order to satisfy users? What are the possible ethical limits of following lies and rumors? It seems that the ethical position is the only thing that allows a professional to discriminate if he is only yielding to social pressures influenced by lies. However, in this scenario where ethics itself is in question, philosophy should be revalued because it strengthens discourse and transcendence to products beyond functionality, that is, behavior. This paper reviews secondary sources about post-truth and its implications for Industrial Design and aims to discuss some of the most controversial current variables that affect the conception of products and services. These, in our opinion, have been shown as emergent and inescapable realities in recent times and whose effects are influencing the phenomenology of Design.