Abstract

The effects of companies on society and the practices of Corporate Social Responsibility have been studied in numerous research studies. Questioning the traditional model let Porter and Kramer to develop the concept of Creating Shared Value, an approach where companies consider the value of society and the environment in their business models. We take the edge of the clusters to determine how the grouped companies understand and create shared value, identifying its antecedents and consequences. Using the multiple case study technique in a technology cluster focused on driving innovative ideas and new business development, we were able to identify that the cluster becomes a propitious scenario to create shared value, since the participants benefit from resources and skills that allow them to grow in their businesses, promoting competitiveness and innovation and contributing to the economic, social and environmental growth of stakeholders.