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Customer Lifetime Value personalizado y predictivo para el rubro automotrız.
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| Fecha de publicación: | 2019 |
| Objetivos: | Develop a predictive and personalized Customer Lifetime Value model tailored to the automotive sector. Ensure 95% data quality through cleaning and standardization. Achieve <5% error in predictions with <3-hour processing time, enabling actionable insights to boost customer loyalty and business valu |
| Año de Inicio/Término: | 2019-2023 |
| Financiamiento/Sponsor: | CORFO |
| Rol del Usuario: | DIRECTOR(A) |
| DOI: |
PI-5240 |
| Notas: | The project aims to develop a predictive Customer Lifetime Value model tailored to DERCO’s unique automotive business needs. $1.006.416.465 CLP (Certificados). Implicó un beneficio tributario para Derco de $242.902.712 |