Abstract

Travel Demand Management (TDM) initiatives are widely applied by transport planners to establish and enable appropriate use of critical transport infrastructure. Less attention has been given to the specific case of TDM in an education precinct (university) context. Travel Plans have been promoted as a means for an organisation to encourage sustainable travel choices by their employees, visitors and customers. This paper offers an empirical contribution to the literature through a comparative qualitative evaluation of selected University Sustainable Travel Plans (USTPs) in Australia to identify the most important questions that a USTP should address explicitly. The evaluation comprised identification of a set of evaluation questions, completion of a template for each USTP considered and application of a simple scoring exercise. We also identify TDM measures that have been introduced as part of a USTP in response to the typical travel patterns exhibited in university settings. A contribution of this paper is to create a means of comparison of USTPs and to establish the components of a comprehensive travel plan.