Abstract

INTRODUCTION. The COVID-19 pandemic evidenced the need for effective risk communication strategies that promote informed community decision making. OBJECTIVE. to describe the construction and validation process by experts of a Guideline for Best Practice for Risk Communication during a health crisis (GBP-RC) in the Chilean context. METHODS. A multi methods study and validity study was carried out for the evaluation elements of the guideline. RESULTS. A GBP-RC was built that addresses central theoretical contents on risk communication (RC), ways of institutionalizing the strategy, its approach, and analysis of the implementation context. It includes recommendations on how to build, transmit and evaluate the message for an effective RC and rubrics to assess three central aspects of the CONCLUSION. The first Guideline for Best Practices for Risk Communication was built during a health crisis based on evidence and adjusted to the local reality.