Abstract

Corporate social responsibility allows you to manage strategies that seek to satisfy the needs of stakeholders. The purpose of this article is to analyze the perceptions of retail consumer expectations about corporate social responsibility. For this, a self-supply survey has been used, giving way to exploratory factor analysis and exploration of media differences. The results obtained a high valuation in the economic dimension. Significant differences are presented in gender, level of urbanization and level of schooling, with particular emphasis on the philanthropic dimension.