Abstract

The research recommends business strategies that allow agricultural units to incorporate value chains to reach new national and international markets. Positivist, quantitative, descriptive and transversal methodology, with a population (56) agricultural production units of the department of Atlantico, Caribbean region of Colombia, according to the most recent National Agricultural Census (CNA) prepared by the National Administrative Department of Statistics (DANE, 2014), data analysis was carried out using the IBM SPSS Statistics V.22 program. It is concluded that the strategies are of quality, differentiation and efficiency, establishing a vertical and hydroponic agriculture, with competitiveness, quality, organization, capacity development, cooperation, innovation, dimensioned by technological, social, and environmental aspects. The findings show the adoption of new emerging technologies, processes and practices for total product quality, with sustainable emerging trends and knowledge cells to make the constantly evolving agricultural market profitable, providing a differentiating factor.