Abstract

The paper discusses the outcomes of tailored ideation workshops (duration: 3 hours) for students of Design Engineering, not trained in design creativity dimensions and their assessment. 65 participants generated ideas to address a design problem, first individually and then in groups of 4/5 people. They were asked to cluster their ideas intuitively and then according to the structure of the genealogy tree. The reflections on the ideation experience (structured consistently with the Kolb cycle) helped them to easily consolidate their understanding of typical metrics of creativity (Novelty, Quality, Quantity and Variety). A survey questions them after four months from the workshop and the results show that the metrics are still clear, despite some controversial results appear for quantity. The investigation also shows that novelty has become the main driver to self-Assess the effectiveness of their creative ideation performance.