Abstract

This study investigates the role of peer effects in shaping the adoption of sustainable heating systems in two highly polluted communes in Southern Chile. Despite policies promoting cleaner alternatives, wood-burning stoves, a major source of particulate matter emissions, remain widespread. This research work addresses a critical gap in the literature by examining how peer influence-typically studied in relation to visible technologies like solar panels or electric vehicles-affects the adoption of less visible but essential sustainable heating technologies. The main objective of this study is to understand how peer networks can influence the attitudes of residents towards sustainable heating technologies in highly polluted urban environments. Employing a non-experimental, cross-sectional design with a sample of 244 participants, this study reveals that peer effects and health risk perception are significant predictors of positive attitudes towards sustainable heating systems. These findings contribute valuable insights for policymakers seeking to accelerate energy transitions in polluted regions.