Abstract

This research paper investigates how cultural and gender factors affect technology adoption in small and medium enterprises (SMEs) in developing countries. Our analysis draws on Hofstede's cultural dimensions and the Gender Equality and Social Institutions (GESI) model. We explore how cultural norms and gender inequalities influence SMEs' technology adoption patterns. Our initial findings reveal that cultural and gender dynamics can significantly impact the ability and readiness of SMEs, particularly those led by women, to adopt and benefit from new technologies. Our findings emphasize the importance of recognizing and addressing cultural and gender obstacles to technology adoption, highlighting the potential for technology to boost SME growth and contribute to gender equality in developing countries.