Abstract

This study aims to map and extend the research agenda on entrepreneurship in the Hospitality and Tourism (H&T) industry by applying a comprehensive bibliometric analysis. Drawing on 697 peer-reviewed journal papers from the Scopus database, the study integrates co-citation, historical direct citation, and keyword cooccurrence analyses, supported by qualitative interpretation of theoretical roots, prevalent themes, and their evolution. Four thematic clusters emerge, reflecting (1) sustainable and social dimension, (2) business dimension, (3) education and rural tourism dimension, and (4) cross-related themes. The research traces the intellectual structure and evolutionary trajectories of H&T entrepreneurship, identifies established and emerging areas, and synthesizes over 40 forward-looking research questions to guide future inquiry. The study provides a structured overview of the field's dynamics and contributes to scholars aiming to advance theory and practice in H&T entrepreneurship.