Abstract

During the last few years, virtual reality technology has been introduced significantly in different economic sectors, even in the most conservative, such as tourism. Tourists have evolved; now there are Tourists 4.0, those who plan their trips using digital resources, seeking uniqueness and to enhance the emotions that a travel experience gives. Thus, there are users who are willing to explore innovative technologies, such as augmented reality. These immersive experiences open a window to bring the tourist closer to a possible destination and finalize the trip. The simplification of the process is the key to adding followers, and also understanding who the final user will be, connecting users to a new tourist destination through the adoption of this technology. In this context, a strategy is proposed that will characterize the user, their reception and evaluation of the technological adoption of local technological products developed with immersive technologies for tourists in the Maule Region. This study will allow the incorporation of orientation, experiences, and expectations, through the application of different instruments, to identify the users who adopted the technology and defined the travel process through an immersive reality experience.