Abstract

This chapter aims to reflect on the mediated communicative processes that occur between different cultures in order to understand them from an intercultural perspective. Alongside globalising processes and a Western worldview, the media have become one of the main agents in the social construction of reality. Our purpose is to develop certain theoretical approaches that discuss how a news event marked by an institutional burden stemming from the construction of an essentialised Westernised cultural identity is disseminated. In doing so, it aims to move towards a de-Westernised intercultural journalism that allows for the creation and inculcation of ways of conceiving news published around ‘cultural difference’ from a far more dialogical, heterogeneous point of view.