Abstract

Purpose: The purpose of this paper is to identify new formulations for evaluating corporate social responsibility using different aggregation information operators. Design/methodology/approach: The ordered weighted average (OWA) operator and its extensions, the induced OWA (IOWA) and prioritized OWA (POWA) operators are used to generate a new score for a Mexican enterprise with the corporate social responsibility (CSR) distinction. Findings: The use of these operators allows for generation of different scenarios highlighting the relative importance of the elements. This information is useful for the government and companies to generate different evaluations depending on the specific characteristics of the region, state or municipality. Originality/value: The use of aggregation operators in the traditional CSR formulation is presented. Likewise, the application of these new strategies to evaluate CSR is presented in a Mexican enterprise case to understand the steps that should be followed if the OWA operator and its extensions are to be used.