Abstract

Strategic forecasting continues to be one of the fundamental elements in decision making. This branch of management sciences, like other branches of knowledge, is being influenced by artificial intelligence and other emerging technologies. In this work, in the first section of the methods section, a brief study is made of the state of the art of trends in strategic planning and the points of contact with artificial intelligence. The opportunities for improvement of existing strategic forecasting techniques with respect to the treatment of uncertainty are analyzed. In the second section, a proposal is made for a framewrok for strategic planning assisted by artificial intelligence techniques. This model allows aiding decision making while maintaining an adequate management of information uncertainty. Then, in the results analysis session, the proposals made are validated. Statistical techniques and expert and data triangulation methods are used. As conclusions, the validity of the proposal and its power for decision making under uncertainty is demonstrated. Future lines of work are also presented.