Abstract

Digital health has emerged as a key tool in prenatal care, facilitating access to information and improving communication between pregnant women and healthcare professionals. In Chile, the Chile Crece Contigo (ChCC) platform provides digital resources to support pregnancy and early childhood. However, there are limitations to its use. Aim: To explore the profile of pregnant women who use the ChCC website and compare it with those who do not, identifying factors associated with its use. Methods: A quantitative, observational, and cross-sectional study was conducted with 146 pregnant women attending Family Health Centers (CESFAM) in the Metropolitan and Valparaíso regions. Sociodemographic and obstetric variables were analyzed based on the use of the ChCC website. The chi-square test was used for statistical comparisons, considering p<0.05 as significant. Results: A total of 79.5% of the participants reported not visiting the website. ChCC users were predominantly under 35 years old (93%), had technical or university education (66.6%), and were unemployed or students (66.6%). In contrast, non-users had a higher prevalence of overweight/obesity (81%), had completed secondary education (44.8%), and were employed (50.9%). Significant differences were observed in website usage according to educational level and geographic area (p= 0.036). Conclusions: Use of the ChCC platform is associated with sociodemographic factors, particularly educational level and body mass index. Improving the dissemination and accessibility of the website is essential to promote its use among groups with lower educational attainment and altered nutritional status. © Copyright 2025 Medical Journal of Chile. This work is licensed under a Creative Commons Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/