A New Similarity Measure to Understand Visitor Behavior in a Web Site

Velásquez J.D.; Yasuda, H.; Aoki, T; Weber R.

Keywords: Browsing behavior; Clustering; Similarity measure; Web mining


The behavior of visitors browsing in a web site offers a lot of information about their requirements and the way they use the respective site. Analyzing such behavior can provide the necessary information in order to improve the web site's structure. The literature contains already several suggestions on how to characterize web site usage and to identify the respective visitor requirements based on clustering of visitor sessions. Here we propose to combine visitor behavior with the content of the respective web pages and the similarity between different page sequences in order to define a similarity measure between different visits. This similarity serves as input for clustering of visitor sessions. The application of our approach to a bank's web site and its visitor sessions shows its potential for internet-based businesses.

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Título según SCOPUS: A New Similarity Measure to Understand Visitor Behavior in a Web Site
Título de la Revista: IEICE Transactions on Information and Systems
Volumen: E87-D
Número: 2
Editorial: Institute of Electronics, Information and Communication, Engineers, IEICE
Fecha de publicación: 2004
Página de inicio: 389
Página final: 396
Idioma: English