Article ISI SCOPUS
Appetite  (2015)

The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising

Uribe, R; Fuentes-Garcia, A

Keywords: children, synergy, advertising, Product placement, Food marketing

Más información

Título según WOS: The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising
Título según SCOPUS: The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising
Título de la Revista: Appetite
Volumen: 91
Editorial: Academic Press
Fecha de publicación: 2015
Página de inicio: 165
Página final: 172
Idioma: English
DOI:

10.1016/j.appet.2015.03.030
Notas: ISI, SCOPUS