Discourses on the vineyard and wine: new territories in the social imaginary

Enrique Aliste; Beatriz Bustos; Daniella Gac; Raphael Schirmer

Keywords: representations, vineyards, imaginary, social exclusion, viñas, Representaciones, imaginarios, exclusión social, Valle Central, Chilean Central Valley

Abstract

The Chilean wine industry has become one of the most dynamic exporting sectors over the last 30 years, pushing deep transformations in the territories where it is established. The paper examines the current imaginaries and discourses prevailing in the Chilean wine industry, in order to identify the role that the landscape and the wine territories play in its commercialization. Departing from Bourdieu ideas of social space and social exclusion, and from empirical evidence obtained through the analysis of official websites of wineries of the Chilean Central Valley, the article identifies five predominant elements in these discourses: tradition, European connection, terroir, environment, and exclusivity. The paper concludes that although the concept of terroir used in the websites relates to French ideas, it excludes workers and inhabitants from the wine territories, thus, it becomes a concept targeting exporting markets, as opposed to a concept with local and territorial identity. As such, the imagined territory distance itself from the local conditions.

Más información

Título según WOS: Discourses on the vineyard and wine: new territories in the social imaginary
Título según SCOPUS: Discourses on vines and wine: New territories in the social imaginary [Discursos sobre la viña y el vino: Nuevos territorios en el imaginario social]
Título según SCIELO: Discursos sobre la viña y el vino: nuevos territorios en el imaginario social
Título de la Revista: REVISTA DE GEOGRAFIA NORTE GRANDE
Volumen: 2019
Número: 72
Editorial: Universidad de Los Lagos
Fecha de publicación: 2019
Página de inicio: 113
Página final: 132
Idioma: Spanish
DOI:

10.4067/S0718-34022019000100113

Notas: ISI, SCIELO, SCOPUS