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Cristobal Bernardo Barra Villalon

Universidad de Chile, Facultad de Economía y Negocios

Santiago, Chile

Licenciado en Ciencias de la Adminitración de Empresas, Universidad de Chile. Chile, 2004
Ingeniero Comercial, Universidad de Chile. Chile, 2004
PhD. in Business Administration, Marketing, University of South Carolina. Estados Unidos, 2014

Académico Ayudante Jornada Completa

Universidad de Chile

Santiago, Chile

2007 - 2014
Profesor Asistente Jornada Completa

Universidad de Chile

Santiago, Chile

2014 - 2015


Artification strategies to improve luxury perceptions: the role of adding an artist name Marin, Vicente; Barra Villalon, Cristobal; Moyano, Jorge Article ISI SCOPUS Journal of Product and Brand Management (2022)
Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study Pressgrove, Geah; Barra Villalon, Cristobal; Kim, Carolyn Article ISI SCOPUS Public Relations Review (2022)
Using STOPS to predict prosocial behavioral intentions: Disentangling the effects of passive and active communicative action Pressgrove, Geah; Barra Villalon, Cristobal; Janoske, Melissa Article ISI SCOPUS Public Relations Review (2020)
Trust and commitment in the formation of donor loyalty Barra, C; Pressgrove, G Article ISI SCOPUS SERVICE INDUSTRIES JOURNAL (2018)
Determinants of trust towards tourist destinations Marinao Artigas E. Article ISI SCOPUS JOURNAL OF DESTINATION MARKETING & MANAGEMENT (2016)
Role of Tourist's Trust on Destination Loyalty Barra, C; Moraga, ET Article ISI RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS (2011)
Role of tourist's trust on destination loyalty [Lista de confianga do visitante sobre a lealdade ao destino turistico] Barra, C Article SCOPUS RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS (2011)
THE ROLE OF USABILITY AS PERCEIVED IN THE CONFIDENCE SHOWN IN ONLINE AUCTIONS Torres Moraga E.; Barra, C Article ISI RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS (2011)
The role of usability as perceived in the confidence shown in online auctions El rol de la usabilidad percibida sobre la confianza en las subastas online Torres Moraga E.; Barra, C Article SCOPUS RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS (2011)
ANTECEDENTS OF DONOR TRUST IN AN EMERGING CHARITY SECTOR: THE ROLE OF REPUTATION, FAMILIARITY, OPPORTUNISM AND COMMUNICATION Torres Moraga E.; Vasquez-Parraga, AZ; Barra, C Article ISI SCOPUS TRANSYLVANIAN REVIEW OF ADMINISTRATIVE SCIENCES (2010)
How to measure service quality in internet banking Torres Moraga E.; Barra, C Article SCOPUS International Journal of Services and Standards (2010)
Analysis of the Trust-Commitment Relationship in Internet Banking Torres E.; Manzur E.; Olavarrieta, S; Barra, C Article ISI REVISTA VENEZOLANA DE GERENCIA (2009)
Derived versus full name brand extensions Olavarrieta, S; Torres E.; Vasquez-Parraga, A; Barra, C Article ISI SCOPUS Journal of Business Research (2009)
Factors determining confidence being placed in intermediaries in the commercial barter industry Moraga, ET; Fernandez, LV; Barra, C Article ISI INNOVAR-REVISTA DE CIENCIAS ADMINISTRATIVAS Y SOCIALES (2009)
Factors determining confidence being placed in intermediaries in the commercial barter industry Factores determinantes de la confianza hacia el intermediario en la industria del trueque commercial Barra, C Article SCOPUS INNOVAR-REVISTA DE CIENCIAS ADMINISTRATIVAS Y SOCIALES (2009)
The path of patient loyalty and the role of doctor reputation Torres E.; Barra, C Article SCOPUS Health Marketing Quarterly (2009)
Determination and categorization of the satisfaction and dissatisfaction factors in the Internet banking Torres Moraga E.; Hidalgo-Campos, P; Barra, C Article ISI ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION (2008)

Cristobal Barra

Universidad de Chile, Facultad de Economía y Negocios

Santiago, Chile

Enrique Manzur

Vicerrector de Asuntos Económicos y Gestión Institucional de la Universidad de Chile

Universidad de Chile

Santiago, Chile

enrique alex marinao artigas marinao

Profesor Asociado

Administracion

Universidad de Santiago de Chile

Santiago, Chile

Coro Chasco

Profesora Titular de Universidad

Economía Aplicada

Universidad Autonoma de Madrid

Madrid, España

Cristobal Bernardo Barra Villalon

Líneas de Investigación

Educación

Licenciado en Ciencias de la Adminitración de Empresas, Universidad de Chile. Chile, 2004

Ingeniero Comercial, Universidad de Chile. Chile, 2004

PhD. in Business Administration, Marketing, University of South Carolina. Estados Unidos, 2014

Experiencia Académica

Académico Ayudante Jornada Completa

Profesor Asistente Jornada Completa

Article (17)

Artification strategies to improve luxury perceptions: the role of adding an artist name

Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study

Using STOPS to predict prosocial behavioral intentions: Disentangling the effects of passive and active communicative action

Trust and commitment in the formation of donor loyalty

Determinants of trust towards tourist destinations

Role of Tourist's Trust on Destination Loyalty

Role of tourist's trust on destination loyalty [Lista de confianga do visitante sobre a lealdade ao destino turistico]

THE ROLE OF USABILITY AS PERCEIVED IN THE CONFIDENCE SHOWN IN ONLINE AUCTIONS

The role of usability as perceived in the confidence shown in online auctions El rol de la usabilidad percibida sobre la confianza en las subastas online

ANTECEDENTS OF DONOR TRUST IN AN EMERGING CHARITY SECTOR: THE ROLE OF REPUTATION, FAMILIARITY, OPPORTUNISM AND COMMUNICATION

How to measure service quality in internet banking

Analysis of the Trust-Commitment Relationship in Internet Banking

Derived versus full name brand extensions

Factors determining confidence being placed in intermediaries in the commercial barter industry

Factors determining confidence being placed in intermediaries in the commercial barter industry Factores determinantes de la confianza hacia el intermediario en la industria del trueque commercial

The path of patient loyalty and the role of doctor reputation

Determination and categorization of the satisfaction and dissatisfaction factors in the Internet banking

Cristobal Barra

Enrique Manzur

enrique alex marinao artigas marinao

Coro Chasco