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Manuel Alonso Dos Santos

Catedrático

Universidad de Granada

Granada, España

Emociones, satisfacción y calidad en el evento deportivo; El efecto de la transmisión de imagen en patrocinio; Neuromarketing, estudio de impacto de la publicidad

Doctorado en Marketing y Consumo, UNIVERSIDAD DE JAEN. España, 2013
Licenciado en Investigación y Técnicas de Mercado, UNIVERSIDAD DE GRANADA. España, 2008
Diplomado en Ciencias Empresariales, UNIVERSIDAD DE GRANADA. España, 2004
Máster en Marketing y Comportamiento del Consumidor, UNIVERSIDAD DE GRANADA. España, 2010
Investigacion y tecnicas de mercados, UNIVERSIDAD DE GRANADA. España, 2008

Colaborador Académico Full Time

UNIVERSIDAD DE CONCEPCION

2013 - 2014
Asistente Full Time

UNIVERSIDAD CATOLICA DE LA SANTISIMA CONCEPCION

Chile

2013 - 2020
Catedrático Full Time

UNIVERSIDAD DE GRANADA

España

2020 - At present

Profesor

Universidad de Jaén

España

2011 - 2013
Profesor interino

Universidad de Granada

España

2009 - 2011
Profesor asistente

Universidad Católica de la Santísima Concepción

Chile

2013 - At present
Colaborador

Universidad de Concepcion

Chile

2013 - 2014


Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles Higueras-Castillo, Elena; Liebana-Cabanillas, Francisco; Dos Santos, Manuel Alonso; Zulauf, Katrin; Wagner, Ralf Article ISI SUSTAINABLE DEVELOPMENT (2024)
Effectiveness of sponsorship type, sport team identification, team support and congruence Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Dos Santos, Manuel Alonso Article ISI INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP (2024)
Graduating college students apply here: Communicating family firm ownership and firm size Llanos-Contreras, Orlando; Alonso-Dos-Santos, Manuel; Welsh, Dianne H. B. Article ISI JOURNAL OF FAMILY BUSINESS STRATEGY (2024)
Information management in social media to promote engagement and physical activity behavior Gonzalez-Serrano, Maria Huertas; Alonso-Dos-Santos, Manuel; Crespo-Hervas, Josep; Calabuig, Ferran Article ISI INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT (2024)
Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy Alonso Dos Santos, Manuel; Torres-Moraga, Eduardo; Calabuig Moreno, Ferran; Llanos-Contreras, Orlando Article ISI JOURNAL OF NEUROSCIENCE PSYCHOLOGY AND ECONOMICS (2024)
Tourscape role in tourist destination sustainability: A path towards revisit Torres-Moraga, Eduardo; Rodriguez-Sanchez, Carla; Alonso-Dos-Santos, Manuel; Vidal, Agustin Article ISI JOURNAL OF DESTINATION MARKETING & MANAGEMENT (2024)
Which one is your team? Supraordinate identity around the classic match Navarro-Picado, Jose Francisco; Torres-Moraga, Eduardo; Alonso-Dos Santos, Manuel Article ISI SOCIAL SCIENCE QUARTERLY (2024)
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study Alonso Dos Santos, Manuel; Sanchez-Franco, Manuel J.; Torres-Moraga, Eduardo; Calabuig Moreno, Ferran Article ISI INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP (2023)
Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform Alonso-Dos-Santos, Manuel; Llanos-Contreras, Orlando; Jose Ibanez-Caamano, Maria; Farias-Nazel, Pablo Article ISI JOURNAL OF CONSUMER BEHAVIOUR (2023)
Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses Gonzalez-Serrano, Maria Huertas; Dos Santos, Manuel Alonso; Sendra-Garcia, Javier; Calabuig, Ferran Article ISI TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (2023)
Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans Navarro-Picado, Jose F.; Torres-Moraga, Eduardo; Alonso dos Santos, Manuel; Mastromartino, Brandon; Zhang, James J. Article ISI REVIEW OF MANAGERIAL SCIENCE (2023)
The effect of articulation in sports posters on betting behavior Alonso-Dos-Santos, M.; Mohammadi, S.; Vizcaino, F. Velasco Article ISI HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS (2023)
Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth Alonso Dos Santos, Manuel; Huertas Gonzalez-Serrano, Maria; Staniewski, Marcin Waldemar Article ISI ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION (2022)
Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain Alonso Dos Santos, Manuel; Llanos Contreras, Orlando; Calabuig Moreno, Ferran; Felicio, Jose Augusto Article ISI INTERNATIONAL JOURNAL OF EMERGING MARKETS (2022)
Transmission of family identity and consumer response: do consumers recognize family firms? Ibanez, Maria Jose; Alonso Dos Santos, Manuel; Llanos-Contreras, Orlando Article ISI International #Journal of Entrepreneurial Behaviour and Research (2022)
Alcohol versus sponsorship: effectiveness in sports posters Alonso Dos Santos, Manuel; Huertas-Serrano, Maria; Sanchez-Franco, Manuel J.; Torres-Moraga, Eduardo, I Article ISI BRITISH FOOD JOURNAL (2021)
Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis Calabuig-Moreno, Ferran; Gonzalez-Serrano, Maria Huertas; Alonso-Dos-Santos, Manuel; Gomez-Tafalla, Ana Article ISI KNOWLEDGE MANAGEMENT RESEARCH & PRACTICE (2021)
Exploring gender-based influences on key features of Airbnb accommodations Sanchez-Franco, Manuel J.; Alonso-Dos-Santos, Manuel Article ISI ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA (2021)
Fuzzy metatopics predicting prices of Airbnb accommodations Sanchez-Franco, Manuel J.; Troyano, Jose A.; Alonso-Dos-Santos, Manuel Article ISI JOURNAL OF INTELLIGENT & FUZZY SYSTEMS (2021)
Green hotel patronage intention through biospheric values Torres-Moraga, Eduardo, I; Alonso-Dos-Santos, Manuel; Carvajal-Trujillo, Elena Article ISI SUSTAINABLE PRODUCTION AND CONSUMPTION (2021)
How much do network support and managerial skills affect women's entrepreneurial success? The overlooked role of country economic development Welsh, Dianne H. B.; Llanos-Contreras, Orlando; Alonso-Dos-Santos, Manuel; Kaciak, Eugene Article ISI ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT (2021)
Social impact of a participative small-scale sporting event Parra-Camacho, David; Jacobo Gonzalez-Garcia, Romulo; Alonso-Dos-Santos, Manuel Article ISI SPORT BUSINESS AND MANAGEMENT-AN INTERNATIONAL JOURNAL (2021)
The effect of articulated sports sponsorship on recall and visual attention to the brand Alonso Dos Santos, Manuel; Sanchez-Franco, Manuel J.; Prado Gasco, Vicente Article ISI INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP (2021)
The effect of quality and leverage on the image transfer model: the moderating role of involvement Alonso Dos Santos, Manuel; Calabuig Moreno, Ferran; Prado Gasco, Vicente; Cuevas Lizama, Jonathan Article ISI INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP (2021)
The role of experience and trustworthiness on perception sustainable touristic destinations Torres-Moraga, Eduardo, I; Alonso-Dos-Santos, Manuel; Quezada Arboleda, Daniel; Carvajal-Trujillo, Elena Article ISI JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT (2021)
Using structural topic modelling to predict users' sentiment towards intelligent personal agents. An application for Amazon's echo and Google Home Sanchez-Franco, J. Manuel; Arenas-Marquez, J. Francisco; Alonso-Dos-Santos, Manuel Article ISI JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)
Barriers to innovation and willingness to innovate in the food sector: the case of Chile Valdes, Gonzalo; Astorga, Jonathan; Fuentes-Solis, Rodrigo; Alonso Dos Santos, Manuel Article ISI BRITISH FOOD JOURNAL (2020)
Determinants of Mobile Banking Users’ Loyalty Alonso-Dos-Santos M.; Soto-Fuentes Y.; Valderrama-Palma V.A. Article SCOPUS Journal of Promotion Management (2020)
Emotions and Sport Management: A Bibliometric Overview Baier-Fuentes, Hugo; Gonzalez-Serrano, Maria Huertas; Alonso-Dos Santos, Manuel; Inzunza-Mendoza, Williams; Pozo-Estrada, Victor Article ISI FRONTIERS IN PSYCHOLOGY (2020)
Entrepreneurship and risk-taking in a post-disaster scenario Llanos-Contreras O.; Alonso-Dos-Santos M.; Ribeiro-Soriano D. Article ISI SCOPUS INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL (2020)
Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance GonzÃ¡lez-Serrano M.H.; HervÃ¡s J.C.; Valantine I.; Dos-Santos M.A.; Moreno F.C. Article SCOPUS International Entrepreneurship and Management Journal (2020)
The effectiveness of advertising alcohol products in sports sponsorship Alonso Dos Santos M.; PÃ©rez Campos C.; Crespo HervÃ¡s J. Article ISI SCOPUS PSYCHOLOGY & MARKETING (2020)
The influence of patriotism and fans' fulfilment of sponsorship activation in the sponsor's image transfer process Alonso Dos Santos M.; Velasco VizcaÃno F.; PÃ©rez Campos C. Article ISI SCOPUS SPORT IN SOCIETY (2020)
Congruence and placement in sponsorship: An eye-tracking application Dos Santos, MA; Moreno, FC; Franco, MS Article ISI SCOPUS PHYSIOLOGY & BEHAVIOR (2019)
Facebook commerce usage intention: a symmetric and asymmetric approach Alonso-Dos-Santos M.; Alguacil JimÃ©nez M.; Carvajal-Trujillo E. Article SCOPUS Information Technology and Management (2019)
Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and ntrepreneurial orientation Alonso-Dos-Santos, M; Llanos-Contreras, O Article ISI JOURNAL OF BUSINESS RESEARCH (2019)
Family firms' identity communication and consumers' product involvement impact on consumer response Alonso-Dos-Santos M.; Llanos-Contreras O.; FarÃas P. Article ISI SCOPUS PSYCHOLOGY & MARKETING (2019)
Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising An eye-tracking application Alonso Dos Santos M.; Calabuig Moreno F.; Crespo-HervÃ¡s J. Article ISI SCOPUS INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP (2019)
The relationship between factors that contribute to support and future intentions in relation to a major sporting event Camacho D.P.; Alonso Dos Santos M.; Duclos Bastias D. Article ISI SCOPUS ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION (2019)
Assessing the effectiveness of sponsorship messaging Measuring the impact of congruence through electroencephalogram Dos Santos, MA; Moreno, FC Article ISI SCOPUS INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP (2018)
Blindness to sponsor: Application to sports event posters [Ceguera al patrocinador: Aplicación a carteles de eventos deportivos] [Cegueira ao patrocinador: Utilização de banners em eventos esportivos] Dos Santos M.A.; Moreno F.C.; SÃ¡nchezfranco M.J. Article ISI SCOPUS RAE Revista de Administracao de Empresas (2018)
Engagement in sports virtual brand communities Alonso-Dos-Santos, M; Guardia, FR; Campos, CP; Calabuig-Moreno, F; Ko, YJ Article ISI SCOPUS JOURNAL OF BUSINESS RESEARCH (2018)
Sponsorship image transfer theory in virtual brand communities Dos Santos, MA; Guardia, FR; Moreno, FC Article ISI SCOPUS INDUSTRIAL MANAGEMENT & DATA SYSTEMS (2018)
Factors that determine the adoption of Facebook commerce: The moderating effect of age Liébana-Cabanillas F.; Alonso-Dos-Santos M. Article ISI SCOPUS JOURNAL OF ENGINEERING AND TECHNOLOGY MANAGEMENT (2017)
Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction Manuel Alonso Dos-Santos; Ferran Calabuig Moreno; Francisco Montoro Ríos; Mario Alguacil Article ISI SCIELO SCOPUS JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH (2017)
Unobserved heterogeneity and the importance of customer loyalty in mobile banking Liébana-Cabanillas F.; Alonso-Dos-Santos M.; Soto-Fuentes Y.; Valderrama-Palma V.A. Article ISI SCOPUS TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT (2017)
Influence of the Virtual Brand Community in Sports Sponsorship Dos Santos, MA; Moreno, FC; Guardia, FR; Campos, CP Article ISI SCOPUS PSYCHOLOGY & MARKETING (2016)
Involvement and Image Transfer in Sports Sponsorship Alonso Dos Santos M.; Vveinhardt, J; Calabuig Moreno F.; Montoro-Rios, FJ Article ISI SCOPUS INZINERINE EKONOMIKA-ENGINEERING ECONOMICS (2016)
Scale of spectators’ motivations at soccer events Alonso Dos Santos M.; Montoro Rios F.J. Article SCOPUS Soccer and Society (2016)


Management, marketing and economy in sports organizations Alonso Dos Santos M.; Calabuig Moreno F. Editorial ISI SCOPUS SPORT IN SOCIETY (2020)
Challenges and trends in management for Ibero-America Alonso Dos Santos M.; Llanos-Contreras O.A.; Jara-Bertin M. Editorial ISI SCOPUS ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION (2019)


Patrocinio, instalaciones y comunidad de marca Huachipato FC (1) Proyecto 2016-2017 Director(a)
Comunidad de marca y redes sociales en el Villarreal CF. Villarreal CF (1) Proyecto 2015-2015 Inv. Principal
IMPACTO DE LA METODOLOGIA COLABORATIVA EN EL DESARROLLO DE LA COMPETENCIA DE TRABAJO EN EQUIPO Universidad Católica de la Santísima Concepción (02/2015) Proyecto 2015-2017 Coinvestigador(a)
Responsabilidad Social Corporativa, Actitud hacia el Torneo e Intención de Asistencia Valencia Open 500 Proyecto 2012-2013 Director(a)
Calidad del Sitio Web y Actitud hacia el Patrocinador Valencia Open 500 Proyecto 2011-2012 Director(a)
Estudio sobre Satisfacción y Motivación de Asistencia Granada C.F. Proyecto 2009-2009 Director(a)

Manuel Alonso

Catedrático

Comercialización e Investigación de Mercados

Universidad de Granada

Granada, España

Orlando Llanos

Profesor Asociado

Facultad de Economía y Gobierno

Universidad San Sebastián

Concepción, Chile

Gonzalo Valdés

Profesor Asistente

Ingeniería Industrial y de Sistemas / Ciencia de la Computación

Pontificia Universidad Católica de Chile

Santiago, Chile

Manuel Alonso Dos Santos

Líneas de Investigación

Educación

Doctorado en Marketing y Consumo, UNIVERSIDAD DE JAEN. España, 2013

Licenciado en Investigación y Técnicas de Mercado, UNIVERSIDAD DE GRANADA. España, 2008

Diplomado en Ciencias Empresariales, UNIVERSIDAD DE GRANADA. España, 2004

Máster en Marketing y Comportamiento del Consumidor, UNIVERSIDAD DE GRANADA. España, 2010

Investigacion y tecnicas de mercados, UNIVERSIDAD DE GRANADA. España, 2008

Experiencia Académica

Colaborador Académico Full Time

Asistente Full Time

Catedrático Full Time

Experiencia Profesional

Profesor

Profesor interino

Profesor asistente

Colaborador

Article (49)

Editorial (2)

Proyecto (6)

Patrocinio, instalaciones y comunidad de marca

Comunidad de marca y redes sociales en el Villarreal CF.

IMPACTO DE LA METODOLOGIA COLABORATIVA EN EL DESARROLLO DE LA COMPETENCIA DE TRABAJO EN EQUIPO

Responsabilidad Social Corporativa, Actitud hacia el Torneo e Intención de Asistencia

Calidad del Sitio Web y Actitud hacia el Patrocinador

Estudio sobre Satisfacción y Motivación de Asistencia