Man

Jorge Alexis Serrano Malebran

Profesor Investigador

Universidad de Las Américas

Santiago, Chile

Líneas de Investigación


Aceptación y uso de tecnologías, redes sociales, sistemas de información, privacidad de datos

Educación

  •  Ingeniero en Información y Control de Gestión, UNIVERSIDAD CATOLICA DEL NORTE. Chile, 2012
  •  Sistemas de Información, UNIVERSIDAD CATOLICA DEL NORTE. Chile, 2013
  •  Sistemas de información y gestión del conocimiento, Universidad de Sevilla. España, 2022

Experiencia Académica

  •   Profesor Asistente Full Time

    UNIVERSIDAD CATOLICA DEL NORTE

    Facultad de Economía y Administración

    Antofagasta, Chile

    2013 - 2025

  •   Profesor Investigador Full Time

    UNIVERSIDAD DE LAS AMERICAS

    Ingeniería y Negocios

    Santiago, Chile

    2025 - At present


 

Article (11)

Assessment of Virtual Reality as a Pedagogical Tool Using ARCS and TAM in a Latin American Context

Serrano-Malebran J.; Vidal-Silva, C; Campos-Núñez, F; López, RVG; Araya-Márquez, C; Plaza-Carvajal, K

Article ISI
IEEE ACCESS  (2025)

Developing Programming Competencies in School-Students With Block-Based Tools in Chile, Ecuador, and Peru

Vidal-Silva, C; Cardenas-Cobo, J; Tupac-Yupanqui, M; Serrano-Malebran J.; Ortiz, AS

Article ISI
IEEE ACCESS  (2024)

Enhancing Firm Performance: How Entrepreneurial Orientation and Information Technology Capability Interact

Campos-Núñez, F; Serrano-Malebran J.

Article ISI
APPLIED SCIENCES-BASEL  (2024)

Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry

Veas-González, I; Carrión-Bósquez, NG; Serrano-Malebran J.; Veneros-Alquinta, D; García-Umaña, A; Campusano-Campusano, M

Article ISI
BRITISH FOOD JOURNAL  (2024)

Full range leadership style and its effect on effectiveness, employee satisfaction, and extra effort: an empirical study

Garzón-Lasso, F; Serrano-Malebran J.; Arenas-Arango, S; Molina, C

Article ISI
FRONTIERS IN PSYCHOLOGY  (2024)

Social influence, performance expectancy, and price value as determinants of telemedicine services acceptance in Chile

Vidal-Silva, C; Sanchez-Ortiz, A; Serrano-Malebran J.; Arriagada, V; Flores, M.; Godoy, M.; Vargas, C

Article ISI
HELIYON  (2024)

Reviewing Automated Analysis of Feature Model Solutions for the Product Configuration

Cárdenas-Cobo, Jesennia; Veas, Iván; Rubio-Leon, Jose

Article ISI
APPLIED SCIENCES-BASEL  (2023)

Social Media Marketing as a Segmentation Tool

Veas-González, Iván

Article ISI
SUSTAINABILITY  (2023)

Young People Without Technology, Young People Without Access to Education: Experience of a Social Reward-Based Crowdfunding Campaign in Chile

Serrano-Malebrán, Jorge; Romaní, Gianni; Pulgar-Ramirez, Jessie; Ramirez-Ojeda, Ignacio; Rojo-Valenzuela, Kevin

Article SCOPUS
 (2023)

Teleworking in times of a pandemic: An applied study of industrial companies

Becerra-Astudillo, Laura; Vargas-Diaz, Belen; Molina, Carlos; Garzon-Lasso, Fernando

Article ISI
FRONTIERS IN PSYCHOLOGY  (2022)

When does personalization work on social media? a posteriori segmentation of consumers

Serrano-Malebrán, Jorge

Article ISI
MULTIMEDIA TOOLS AND APPLICATIONS  (2021)

ConferencePaper (1)

Scratch and Arduino for Effectively Developing Programming and Computing-Electronic Competences in Primary School Children

Serrano-Malebran J.; Pereira, F

ConferencePaper SCOPUS
Proceedings - International Conference of the Chilean Computer Science Society, SCCC  (2019)

2
Aurora Sanchez

Profesor Asociado

Administración

UNIVERSIDAD CATOLICA DEL NORTE

Antofagasta, Chile

1
Vannessa Duarte

Académico

Universidad Católica del Norte

Coquimbo, Chile

3
Cristian Vidal

Profesor

Departamento de Visualización Interactiva y Realidad Virtual

Universidad de Talca

Talca, Chile

12
Jorge Serrano

Profesor Investigador

Ingeniería y Negocios

Universidad de Las Américas

Santiago, Chile

1
Jorge Arenas

Catedrático de Universidad

Administración de Empresas y Marketing

Universidad de Sevilla

Sevilla, España

3
Ivan Veas