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Claudia Fernanda Gonzalez Arcos

Profesora Asistente

Universidad Adolfo Ibánez

Santiago, Chile

Líneas de Investigación


Sustainability, Branding, Consumer Culture Theory, Consumer Behaviour

Educación

  •  Marketing, UNIVERSITY OF QUEENSLAND. Australia, 2018
  •  Business, UNIVERSITY OF QUEENSLAND. Chile, 2011
  •  Director Audiovisual, PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE. Chile, 2007

Experiencia Académica

  •   Lecturer Full Time

    UNIVERSITY OF QUEENSLAND

    BEL

    Brisbane, Australia

    2018 - 2021

  •   Honorary Lecturer Other

    UNIVERSITY OF QUEENSLAND

    BEL

    Brisbane, Chile

    2021 - A la fecha

  •   Sessional Lecturer Part Time

    UNIVERSITY OF QUEENSLAND

    BEL

    Brisbane, Chile

    2013 - 2018

  •   Associate Lecturer Full Time

    UNIVERSITY OF QUEENSLAND

    BEL

    Brisbane, Chile

    2018 - 2018

  •   Assistant Professor Full Time

    UNIVERSIDAD ADOLFO IBANEZ

    Santiago, Chile

    2021 - A la fecha

Premios y Distinciones

  •   Jacaranda Awards – UQ Business School Marketing Discipline

    UNIVERSITY OF QUEENSLAND

    Australia, 2021

    Outstanding Research ECR

  •   Above and Beyond 2020 Honor Roll

    UNIVERSITY OF QUEENSLAND

    Chile, 2020

    Above and Beyond in 2020 was a one-off award scheme that sought to recognise and acknowledge the remarkable achievements of UQ staff pivoting to support students’ learning under unprecedented circumstances in Semester 1 2020.


 

Article (4)

Fostering sustainable investments through micro-investing platforms

Gonzalez-Arcos, Claudia; Meath, Cristyn; Leszczyc, Peter Popkowski; Haruvy, Ernan; An, Jake

Article ISI SCOPUS
Scientific Reports  (2023)

Branding's academic-practitioner gap: managers' views

Alpert, Frank; Ferrier, Elizabeth; Gonzalez-Arcos, Claudia Fernanda; Piehler, Rico

Article ISI
JOURNAL OF PRODUCT AND BRAND MANAGEMENT  (2022)

Commentary: the unintended consequences of digital service technologies

Rosenbaum, Mark S.; Walters, Gabby; Edwards, Karen L.

Article ISI
JOURNAL OF SERVICES MARKETING  (2022)

"How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions

Gonzalez-Arcos, Claudia; Joubert, Alison M.; Scaraboto, Daiane; Guesalaga, Rodrigo; Sandberg, Jorgen

Article ISI
JOURNAL OF MARKETING  (2021)

Review (1)

Brand purpose: a literature review and BEING implementation framework

France, C; Gonzalez-Arcos C.; O'Rourke, AM; Spry, A; Bruce, B

Review ISI SCOPUS
Journal of Product and Brand Management  (2024)

1
Rodrigo Guesalaga

Profesor

Universidad Alberto Hurtado

Santiago, Chile

5
Claudia Gonzalez

Profesora Asistente

Escuela de Negocios

Universidad Adolfo Ibánez

Santiago, Chile