Migration and Acculturation Stigma and Marginalization Class Boundaries / Structuration through consumption Marketization of Education

Assistant Professor– 2015 – Present
UNIVERSIDAD ADOLFO IBÁÑEZ – Santiago, Chile

• Research projects involve collaboration between consumers and companies in the co-creation of experiences in retail environments. Develops cross-cultural research and studies similarities and differences in consumption between developed and less industrialized countries using qualitative research methods for the generation of consumer insights. Participates in research projects with co-authors in Latin America and Europe.

Teaching appointments: Teaches Strategic Marketing both at graduate and undergraduate levels.

Academic Head Undergraduate Program in Management– 2012 - 2014
UNIVERSIDAD DE SAN ANDRÉS – Buenos Aires, Argentina

• Assists the Head of the Business School in the design of the course load, hiring of professors, revision of class programs, evaluation of the performance of the students and instructors. The Undergraduate program in Business Administration currently possesses approximately 400 students enrolled and 70 instructors, offering 63 semester courses.
• Defines along with the Department Head which curricular and extra-curricular activities for students.
• Coordinates the exchange of students from first level schools in Europe and the Americas.

Teaching appointments: Teaches Strategic Marketing, Consumer Behavior and Advanced Topics in Marketing both at graduate (MBA, Masters in Marketing and Masters in Organization Studies) and undergraduate levels.

Academic Coordinator of the Masters in Marketing and Communications - 2005 – 2012
UNIVERSIDAD DE SAN ANDRÉS – Buenos Aires, Argentina

• Coordinated the academic, promotional and operational activities of the program, involving approximately 100 students and 30 instructors offering 35 courses.
• Interviewed candidates and participates actively in the selection process
• Assisted the Academic Director in the design of the program, hiring of professors, revision of class programs, evaluation of the performance of the students and instructors.
• Defined along with the Academic Director which curricular and extra-curricular activities to offer to students.
• Developed and wrote case studies with first level companies.
• Organized events and academic activities sponsored by the program with top corporate executives
• Coordinated the exchange of students and Visiting Professors from first level schools in Europe and the Americas.

Teaching appointments: Taught Strategic Marketing and Advances Topics in marketing both at graduate and undergraduate levels.

Research Assistant, Excellence 21 Project, 1999 – 2000
PURDUE GRADUATE SCHOOL OF TECHNOLOGY- West Lafayette, USA

• Coordinated the activities of the project supported by Motorola Corporation, which aimed at applying the concepts of total quality to education.
• Participated in the monthly meetings between the University’s Department Directors to discuss the plans of continuous improvement of the University
• Participated in the bi-annual meetings of the Educational Council related to the plans of continuous improvement of the University
• Carried out benchmarking research on projects of continuous improvement in Universities in the USA.
• Structured the annual event to present the achievements of the project.
• Participated in the development of program web page.
• Coordinated all the program’s communications activities

Recent Peer-Reviewed Conference Presentations

Cardoso F., Rojas-Gaviria P., Scaraboto D. (2017) Negotiating outsourcing throughout enduring consumption experiences – Association for Consumer Research (ACR) – San Diego, CA – USA. October 26th-29th, 2017

Rosenthal, B., Abdalla, C. and Cardoso, F. (2017) Copying with the third age: consumer agency and exclusion in evolving societies. Consumer Culture Theory Conference, Anaheim, CA; USA, July 9th-12th, 2017.

Gil, L.A., Cardoso F., Rojas-Gaviria P., Scaraboto D. (2016) Performing “mamá profesión colegio”: managing divergent gender expectations in a host school system – Association for Consumer Research (ACR) – Paris, France, July 4th-6th, 2016.

Benjamin Rosenthal , Flavia Cardoso (2016), “The role of subcultural activism in the reshaping of mainstream markets: from positive to negative associations.” Consumer Culture Theory Conference, Lille, France, July 6th-9th, 2016.

Cardoso, F., & Badot O. (2015), “Into the rabbit hole: understanding luxury consumption in an emerging economy.” Consumer Culture Theory Conference, Fayetteville, AK, USA, June 18th-21st, 2015.

Cardoso, F., & Badot O. (2015), "Urban reconfiguration, heterogeneous community collaboration and the co-construction of shopping experiences" Consumer Culture Theory Conference, Fayetteville, AK, USA, June 18th-21st, 2015.

Cardoso, F. & Badot O. (2014), “Experiencing Bluewater: a fantasy world during hard economic times.” Consumer Culture Theory Conference, Helsinki, Finland, June 26th-29th, 2014.

Cardoso, F. (2014) "It's not about 20 cents": A Consumer Culture Theory take on Brazil's 2013 protests”. Consumer Culture Theory Conference, Helsinki, Finland, June 26th-29th, 2014.

Cardoso F., Diaz Hermelo F. and Badot O. (2014), “Authenticating Myths and Brand Performances: The case of Catena Zapata Wines”. Consumer Culture Theory Conference, Helsinki, Finland, June 26th-29th, 2014.

Cardoso, F., Pinot F. & Badot O. (2014), "Heterogeneous community collaboration and the co-construction of shopping experiences: The case of Abasto Shopping," American Marketing Association, San Francisco, CA, August 1st-3rd, 2014.

Cardoso F., Diaz Hermelo F. and Badot O. (2014), “Building an iconic wine brand: The case of Catena Zapata Wines," American Marketing Association, San Francisco, CA, August 1st-3rd, 2014.

Cardoso F., Pinot F. & Badot O. (2013), ¨An ethnographic marketing comparative analysis of the experiences produced and experienced at shopping malls: The cases of Buenos Aires, London, Paris, Rio de Janeiro and São Paulo.¨ Consumer Culture Theory Conference; Tucson, AZ, June 13th-16th. 2013.

Cardoso F. & Badot O. (2013), ¨Experiencing Bluewater Shopping Centre: An ethnographic marketing analysis of a postmodern fantasy world during hard economic times.¨; Consumer Culture Theory Conference; Tucson, AZ, June 13th-16th. 2013. (Working Paper)

Cardoso F. & Badot O. (2012), ¨Myths and rites of postmodern consumption in an emerging economy: The case of Shopping Cidade Jardim.¨; American Marketing Association Summer Educator´s Conference; Chicago, IL, USA. August 17th -19th , 2012.

Peer Reviewed Cases and Teaching Notes

Cardoso, F.S., Minvielle, L., ¨Matrix: Compitiendo con calidad en el sector de menores recursos¨ - Universidad de San Andres, 2009

Cardoso, F.S., Minvielle, L., Teaching Note- ¨Matrix: Compitiendo con calidad en el sector de menores recursos¨ - Universidad de San Andres, 2009

Cardoso, F.S., Minvielle, L., ¨Vichy Homme: El desafío de desarrollar mercados incipientes¨ - Universidad de San Andres, 2007

Cardoso, F.S., Minvielle, L., Teaching Note - ¨Vichy Homme: El desafío de desarrollar mercados incipientes¨ - Universidad de San Andres, 2007

Book Chapter

“Brazil” in “Retailing in Emerging Markets” – Jaya Halepete – Fairchild Publishing (2011)

Press Articles

Cardoso, F. (2014). El Retail y la supervivencia del más apto. ASA Retail, April, 2014.

Cardoso, F., Pinot, F. & Badot (2012); Mitos y ritos del consumo posmoderno: el caso del Shopping Cidade Jardim. Revista + San Andrés, October, 2012.

Work in Progress

Scaraboto D., Cardoso F. and Rojas-Gaviria P. (Forthcoming) “The Family at the Center”: Exploring Value Co-Creation in Healthcare Service Ecosystems. Under review at the Journal of Service Theory and Practice.

Benjamin Rosenthal , Flavia Cardoso and Jose Henrique Bortolucci (Forthcoming), “Social activism and market transformation: attempting to delegitimize a culturally embedded mega-event Under 2nd round of review in Consumption, Markets and Culture.

Cardoso F., & Badot O. ¨(Forthcoming) Navigating intra-class cultural boundaries through space consumption. Under review in the Journal of Macromarketing.