Portal del Investigador
Benjamin Rosenthal
Assistant Professor
Fundacao Getulio Vargas
São Paulo, Brasil
I have been researching several topics in Consumer Behavior and Consumer Culture, such as consumer engagement, consumption practices, brand identity, identity, brand meaning co-creation, and influencer marketing.
-
Marketing, FUNDACION GETULIO VARGAS. Brasil, 2014
-
Experimental Psychology, PONTIFICIA UNIVERSIDAD CATOLICA SAO PAULO. Brasil, 2007
-
Business, FUNDACION GETULIO VARGAS. Chile, 1994
-
Assistant Professor Full Time
FUNDACION GETULIO VARGAS
EAESP-FGV
Sao Paulo, Brasil
2013 - A la fecha
-
Lecturer Part Time
UNIVERSIDADE MACKENZIE
Business
Sao Paulo, Chile
2010 - 2013
-
Analyst Full Time
Banco Votorantim
Sao Paulo, Brasil
1994 - 1998
-
Marketing Analyst Full Time
Kraft Foods
Brasil
1998 - 2000
-
Brand Manager Full Time
Colgate
Brasil
2000 - 2001
-
Marketing Manager Full Time
Cervejarias Kaiser
Brasil
2001 - 2008
-
Lecturer Part Time
Mackenzie
Chile
2010 - 2013
-
Assistant Professor Full Time
Fundacao Getulio Vargas
Brasil
2013 - A la fecha
How virtual brand community traces may increase fan engagement in brand pages |
The brand meaning co-creation process on Facebook |
