Marketing; Consumer Behavior; Cross cultural studies; Luxury; Gender Studies, Teen consumer behavior

MEMBER OF EXAMINATION BOARDS on PUBLIC DEFENSE
of Graduate (Master´s and PhD) and Undergraduate Levels

Capstone Projects/Final degree projects/ Master´s and PhD thesis
(Original language: Spanish)
UNIVERSITY DIEGO PORTALES- UDP, Santiago/ Chile year 2023 Course: Doctor degree in Administration Science (chair and advisor)
• Title: “Older adults and online financial decisions” Student: Tarik Oliveira [email protected]
Course: Master in marketing direction (chair and advisor)
• Title: “Cómo la presión de grupo y las motivaciones sociales para consumir influencian las actitudes hacia el lujo entre los jóvenes” (1º sem 2023) nota 6.3/7
• Title: “Religiosidad y la percepción de los jovenes hacia las marcas de lujo” (1º sem 2023) nota 6.3/7
• Title: “Factores que afectan en la aceptación de las personas mayores en Chile en cuanto al uso de teléfonos inteligentes” (1º sem 2023) nota 6.5/7
• Title: “Autoconcepto y presión de pares: un análisis de sus efectos en el materialismo y la actitud frente al lujo” (2º sem 2023) nota 6.6/7
• Title: “Explorando la relación entre los valores propuestos por Schwartz y la actitud hacia el lujo en estudiantes universitarios chilenos” (2º sem 2023) nota 6.5/7
• Title: “Como el autoconcepto y la presión de pares influencian las actitudes hacia el lujo en adolescentes ABC1 actuales” (2º sem 2023) nota 6.2/7
• Title: “Uniqueness y Materialismo un enfoque de género, edad e ingreso en jóvenes universitarios chilenos” (2º sem 2023) nota 6.1/7

UNIVERSITY DIEGO PORTALES- UDP, Santiago/ Chile year 2022 Course: Master in marketing direction (chair and advisor)
• Title: “El impacto del autoconcepto en relación con las actitudes hacia el lujo”
• Title: “Pequeños lujos durante la cuarentena en chile”
• Title: “Dios se viste de prada”
•
UNIVERSITY DIEGO PORTALES- UDP, Santiago/ Chile year 2019 Course: Master in marketing direction (chair and advisor)
• Title: “Plan de marketing para Nuni”

UNIVERSITY DE SANTIAGO DE CHILE- USACH, Santiago/ Chile
PhD examiners panel
• Title: “Consumo conspicuo de nuevo lujo en generación millennial de Chile: incidencia de rasgos de personalidad competitividad y necesidad de aprendizaje desde la perspectiva del metamodelo 3M de Mowen”

(Original language: Spanish)
UNIVERSITY ADOLFO IBAÑEZ, Santiago/Chile year 2017, 2018 Course: Master in Marketing (chair and advisor)
• Plan de Marketing – Big & Tall (11 jan 2018)
• Pop Up Rhein (19 dec 2017)
•
(Original language: English)
BHARATHIAR UNIVERSITY, COIMBATORE INDIA (ENGLISH) PHD EXAMINERS PANEL
• Date: 15 June 2017- Innovative Research in Management
(Invited by Dr. Venkat Ram Raj Thumiki- student Dr. Shanmugam Susendiran - Assistant Professor Department of Management Studies
UNIVERSITY DE SANTIAGO DE CHILE- USACH, Santiago/ Chile year 2016
PhD examiners panel co- advisor
• Title: “Estudio acerca de las fallas del Mercado en los canales de Distribución de Alimentos Sustentables Estudio de casos múltiples, Santiago, Chile”
UNIVERSITY DIEGO PORTALES-UDP, Santiago/ Chile
Course: Master in marketing direction (chair and advisor)
• Title: “Confecciones Cachipún Limitada, con su marca Taraan!” (Marketing Plan)
• Title: “Programa de fidelización Miele- Chile” year 2015 (Original language: English)
ZAYED UNIVERSITY, Dubai/ U.A.E year 2010
Course: Marketing
• Title: “An investigation on the attitudes toward luxury among female Emirati students” (invited by Dr. Ian Michael)
(For the following- Original language: Portuguese) UNISANTOS UNIVERSITY Santos, SP/Brazil year 2002
Course: Bachelor’s Degree in Administration (invited member)
• Title: “Ford Northeast Industrial Park: a Study into Industrial Location”
• Title: “Partnership and Outsourcing: Contradictions in Brazil”
• Title: “Outsourcing: The Differential in the Human Factor”
UNIMONTE, Centro Universitário Monte Serrat Monte Serrat University, Santos, SP/Brazil (Chair member) year 1999
Course: Administration – Module and Specialization: Banks and Finances
• Title: “Bank Marketing” Qualification: General Administration (chair member and advisor) year 2001, 2000
• Title: “Cooperatives as a Working Alternative”
• Title: “Endomarketing: Vision and Tools”
• Title: “The Female Presence in the Administration Market”
• Title: “Teleworking – A New Tendency in Organizations”

TEACHING and ACADEMIC EXPERIENCE

Universidad Mayor- Business School July 2024 – present Santiago, CHILE, Full Professor,
Director of the Master´s in Marketing Program, Director of the Extension Diploma in Customer Centric Marketing and Extension Diploma in Services Marketing and Customer´s Experience www.umayor.cl
Reciprocity agreement with universities from Brasil, Poland and India
Courses Taught (Undergraduate level): Strategic Marketing
Invited by Cristian Celedon to be part: Focus Group Research- Educational Innovation Nucleus
Member of Gender Group Investigators- InES Genero (NEG +)
Invited by Nicolas Ocaranza to be part: Commission to develop new regulations for the academic body
Skills: Oversee curriculum development, ensuring that marketing programs are relevant and aligned with industry and accreditation standards. Identified new opportunities for developing programs through careful research. Designed programs and courses related to marketing for the Business School. Support faculty development, and research, including recruiting, coordinating and retaining high-quality faculty for our marketing programs to enrich the diversity and quality. Nurtured partnerships and alliances with universities abroad (Europe, India and Latin America). Designed and taught courses related to marketing and consumer.

Universidad Diego Portales- Facultad de Economía y Empresa April 2015- June 2024 University Diego Portales (School of Business & Economics), Associate Professor, Member of “Claustro
Doctoral” (doctoral faculty) www.udp.cl (ranked as number 14 in Latin America- AMBA accreditation) http://www.saladeprensa.udp.cl/files/documentos%20pdf/2016/mayo/images%20(1).pdf
Courses Taught (Undergraduate level): Dirección de Marketing, Gestión de Marketing, Marketing one (in English), Consumer Behavior, Business Camp (with a partnership with University of Tampere- Finland, I was a coach of one of the winning teams selected by real companies- with money awards)
(Master level) Comportamiento del Consumidor (elective with highest number of applicants), Global Marketing
of Luxury Brands (elective in English), Conducta del Consumidor-Consumer Behavior (MDM- doble titulación de
Máster en Marketing Directo y Digital de la Universitat Pompeu Fabra de Barcelona). Methodology I and II
Students evaluations: above average 6.2 out of 7. Advisor for the final thesis in Master in Marketing Management (Doctoral level) -Marketing Advanced Topics for PhD’s students, Consumer Behavior (Advisor of a doctoral student)

Universidad Adolfo Ibañez - Escuela de Negocios Jun 2017 to Dec 2018
University Adolfo Ibañez (Business School) Santiago, CHILE, invited professor
Master of Marketing (Magíster en Dirección de Marketing- AMBA/AACSB/EQUIS) https://www.uai.cl Courses Taught (graduate level): Consumer Behavior 16 hours
https://negocios.uai.cl/profesor-externo-uai/luciana-araujo
Master thesis advisor. Student’s evaluations: above average 6.4 out of 7
Technical Visit- Sensorial Marketing with all students to: Vinolia www.vinolia.cl and Rubayat Restaurant http://www.gruporubaiyat.com/restaurantes.asp?lview=es&abt=49

Universidad Mayor- Facultad de Emprendimiento y Negocios Mar 2013 to Mar 2015 University Mayor (Business School) Santiago/CHILE, Associate Professor and Senior Researcher www.umayor.cl
Courses Taught (undergraduate level): Strategic Marketing/member of the research center NEST- Núcleo de Investigación Empresa, Sociedad y Tecnología

Nanyang Technological University/Nanyang Business School April 2010 to Dec, 2010 Division of Marketing and International Business- Singapore, Lecturer, Course Coordinator and Tutor www.nbs.ntu.edu.sg (ranked by financial times as number 29 in the world- AMBA/AACSB/EQUIS) http://rankings.ft.com/businessschoolrankings/nanyang-business-school)
Course Taught (undergraduate level ~650 students per semester): Marketing. Technical Supervisor/Advisor for 4th year capstone projects in Marketing. Technical Supervisor for student’s professional attachments/trainee and faculty coordinator of a team of 6 tutors.
Student evaluations for tutorial classes: above average 4.01 out of 5;
Student evaluations for lecture classes: above average 3.48 out of 5. Promoted the marketing major of the business school curriculum. As a result, student enrollment increased by more than 50% for the marketing specialization on the following semester.

Centro Universitário Monte Serrat Jan, 1998 to Aug, 2003 Monte Serrat University- Santos – SP/Brazil, University Instructor, Faculty Coordinator, www.unimonte.br
Courses Taught (undergraduate level): Marketing, International Marketing, Consumer Behavior and Marketing Management. Technical Supervisor for 4th year capstone projects in Marketing. Faculty Coordinator of undergraduate courses in Marketing. Faculty Coordinator of Marketing section of Business Administration course, which included selection of new faculty members (1,500~2,000 students over five years);
Student evaluations: above average 3.36 out of 4.

Universidade Santa Cecília – Unisanta Jan, 2000 to Dec, 2001
Santa Cecília University- Santos – SP/Brazil, University Instructor, www.unisanta.br
Courses Taught (undergraduate level): International Marketing in the last year of Business Administration with a concentration in Marketing (100~150 students over two years).
Student evaluations: above average 3.81 out of 5.

CONTINUOUS PROFESSIONAL DEVELOPMENT

Google Analytics 4- from basic to advanced www.eleonoradiniz.com.br @drmetricas
September 2024 (24 hours) (Language: Portuguese/synchronic online)
No Comando/ A revolucao - Training for Human Development/IGT International Coach, Institute Geronimo Theml, September 2024 (30 hours) https://www.igtcoaching.com (Language: Portuguese/in person Sao Paulo/SP/Brazil)
Wide Awake- Training for Human Development/IGT International Coach, Institute Geronimo Theml, August 2022 (25 hours) https://www.igtcoaching.com (Language: Portuguese)
Desafios e Oportunidades de e-luxury: Criando experiências de luxo em ambientes digitais- at Universidad USP (Federal University) Brasil, 6 hours- August 2020 (Language: Portuguese)
Business Camp - From teacher to coach training -at Universidad Diego Portales, Chile with partnership with Tampere University, Finland (https://www.tuni.fi/en/services-and-collaboration/education-export/tamk- global-education/tamk-global-education-our-services) – 2 modules, 80 hours – August, 2019 (I was a coach of one of the winning teams selected by real companies- with money awards). (Language: English)
Human subject protection training- at Michigan State University, East Lansing, MI, USA (www.humanresearch.msu.edu) – 6 modules, 3 hours - August, 2008. (Language: English)
Business-to-Business Marketing – At Escola Superior de Propaganda e Marketing (College of advertisement and marketing- ESPM www.espm.br) - 15 hours - São Paulo, Brazil January 2002.
Workshop in Professional Creativity – At Escola Superior de Propaganda e Marketing (College of advertisement and marketing –ESPM www.espm.br ) - 15 hours - São Paulo, Brazil. From January 15 to 19 of 2001.
Orientation for Credit – Presented as part of the Federal Government’s Brazil Empreendedor program, in association with SEBRAE and UNIMONTE (24 hours, March 2000), plus another 16 hours of recycling from May 22 to 25, 2000.
Fashion Marketing – At Escola Superior de Propaganda e Marketing (College of advertisement and marketing –ESPM www.espm.br ) - 15 hours - São Paulo, Brazil – from February 07 to 11, 2000.
Fashion Universe - Universidade Anhembi Morumbi (Anhembi Morumbi University www.anhembi.br )- 45 hours - São Paulo, Brazil – April and June, 1999.
8th FEST UP (University Advertising Festival) - São Paulo, Brazil - FAAP University– www.faap.br October 04 and 05, 1997.
Marketing and Communication Laboratory - Santos, Brazil - SSJ (Santilee, Schlochauer & Jucá) – from August 30 to September 13, 1997.
XIII National Congress of Post-Graduate Students- "One Law for Post-Graduate Students. Understanding the Value of Post-Graduate Studies in Brazil". São Paulo, Brazil - PUC University– www.anpg.org.br August 28 to 31, 1997. – May 17, 1997.
Total Quality Program – Santos, Sao Paulo, Brazil - TELESP (Telephonic company of São Paulo State)- 1995.
Total Quality Training – Santos, São Paulo, Brazil- Banco do Brazil (Bank of Brazil) - 1994.

COUNCILS and ASSOCIATIONS MEMBERSHIPS

Consumer Culture Theory Consortium – (2016) http://consumerculturetheory.org
IAM Iberoamerican Academy of Management – (2015) http://www.iberoacademy.org CLADEA Consejo Latinoamericano de Escuelas de Administración – (2015) www.cladea.org Korean Scholars of Marketing Science –KSMS (2015) http://www.kams.org
Federal Administration Council - CRA/SP – N. 56.176. (1995-present) www.cfa.org.br
Post-Graduate Association - APG – Affiliated with the National Post-Graduate Association. Elected Counselor of Students PUC/SP years 97/98. www.anpg.org.br
Kappa Omicron Nu Honor Society - (2007). Michigan State University - www.kon.org
Academy of Marketing Science – (2008) www.ams-web.org Academy of International Business – (2008) http://aib.msu.edu Association for Consumer Research – (2008) www.acrwebsite.org

VOLUNTARY WORK
Henry David Thoreau Institute – NGO in the area of educational and environment development. Marketing - providing support for visual programs and printed media. Helped structuring projects to train teachers in environmental education (year 2002) www.thoreausociety.org .

CONSULTING /RESEARCH PROJECTS

Chile, Marketing Communications Strategist (consultancy Ad-Hoc), Comercial Porvenir SpA. (Jan – Oct 2024) https://www.linkedin.com/company/alimentos-porvenir-ltda https://www.alimentosporvenir.com
Comercial Porvenir – Huilco Cheese https://www.alimentosporvenir.com Chilean company with more than 20 years that sells a variety of fresh and frozen products from all around the world.
• Strategic Diagnosis and Research: dedicate time to thoroughly understand the business, products, and the market, identifying challenges and opportunities.
• Strategy Development and Planning: design business and marketing strategies, marketing, establishing a clear roadmap for the brand.
• Follow-up and Adjustments: This phase ensures that efforts are yielding the expected results, adjusting the strategy as needed. Skills: Business Strategy · Report Writing · Interpersonal Skills · Problem Solving · Strategic Communications · Foreign Languages · Project Management · Collaborative Problem Solving
• Skills: Business Strategy · Report Writing · Interpersonal Skills · Problem Solving · Strategic Communications ·Foreign Languages · Project Management · Collaborative Problem Solving
Marketing Mentorship Program and Marketing communication consultancy (Feb 2024)
Fundación Rondó http://fundacionrondo.cl. 11 years of experience in the management of intangible cultural heritage, linked to various organizations and institutions that allow to address and execute collaborative and productive development initiatives linked to public policy.
• Marketing Mentorship Program for traditional Chilean producers, and marketing communication consultancy for the foundation
• Skills: Mentoring · Fresh Produce · Arts & Crafts · Foundation · Traditional Art Skills · Sales Presentations · Project Management · Skilled Multi-tasker
Fundación Rondó CHILE http://fundacionrondo.cl

Chile, Marketing and Business Plan (consultancy Ad-Hoc), including customer investigation for AI- part of Ciberseguridad/ Privacidad SpA – (July 2023)
Humana https://ciberseguridadhumana.cl / https://www.ai-trademark.com . Since 2019 leader in the AI-TRADMARK® technology project, which allows brands to be compared graphically, phonetically, and conceptually.
• Data Collection, source: top 30 most important clients. Identification of gaps in the markets and development of business and marketing strategies for the future. Created a full marketing plan for the company which granted the company the financing from CORFO (Chilean Economic Development Agency, USD15.000).
• Skills: Communication Plans · Brand Management · Marketing Strategy · Event Marketing · B2B Marketing · Strategic Planning · Presentation Skills · Sales Process
Brazil, Market Development of Processed Food: Supply Chain Structure and Channel Relationships - Data Collection, source: 101 Brazilian food retailers. Supervised by Dr. Dawn Pysarchik ([email protected]) Professor & Associate Dean/International Studies and Programs at Michigan State University (Summer 2004).
USA, Cosmetic Marketing Industry Report: Identification of attractive markets and development of business and marketing strategies - issued for the Italian Manufacturing Company Oyster Cosmetics. Supervised by Prof. Tunga Kiyak ([email protected]) International Business Center /AIB-Academy of International Business- Managing Director (Summer 2004). https://www.oystercosmetics.com

MEDIA PUBLICATIONS

Gil, Luciana de Araujo. “Adelante la navidad y evite el temido síndrome FOMO” Diario Ultimas Noticias (29 november 2024) https://www.litoralpress.cl/sitio/Prensa_PaginaCompleta.cshtml?LPKey=ZCDMTUIPXOH7UEKBZHRHLZWOQJANOKPFLS5KNAAPCGGJ6OGHCIPQ

Gil, Luciana de Araujo. “Cuánto cuesta dormir en Nueva York ahora que hay menos hospedaje por Airbnb” Article published by the newspaper“ Diario Ultimas Noticias (5 september 2024)https://www.litoralpress.cl/paginaconsultas/Servicios_NClipSitio/Get_Imagen_Nota.aspx?LPKey=ZJQQWZKQONR6QQIJYZL5QIOXDHHII6E6Z3B2LBIN44TILBM2WY6G2UWNSSL4ESGYSYETOWTURWBNU

Gil, Luciana de Araujo. “La Unión hace la fuerza” Article published by the Magazine “LOGISTEC” (13 Deciembre 2023) https://www.revistalogistec.com/scm/almacenamiento-2/5277-la-union-hace-la-fuerza / https://www.instagram.com/fae.udp/p/C01laKAxs-y/
Gil, Luciana de Araujo. “¿Por qué se compra tanta ropa en chile?” – Article published by the Magazine “Revista YA” from the newspaper El Mercurio (www.elmercurio.cl ) https://litoralpress.cl/sitio/Prensa_Texto?LPKey=ERIK6LOZO45OCVF2L5SPASJMD7FVLJPBEYCS54E34NTEXNA DFZ3A (14 Noviembre 2023) https://www.instagram.com/p/CztCKIlupGZ/?igshid=MzRlODBiNWFlZA==

Gil, Luciana de Araujo. “Baja de un 94% en las transacciones en Open Sea - Mercado vive fuerte caida a nivel global: ¿Sigue siendo una buena oportunidad para inversionistas y artistas digitales en Chile?” – Article published by the newspaper El Mercurio page 13 (15 Jan 2023) https://www.litoralpress.cl/sitio/Prensa_Detalles.cshtml?LPKey=JPHSVW3CUT3XTKBN5PDOL3ZYSEHOBRNKNZ JTYOA5DNYRPZ7EWB5Q
Gil, Luciana de Araujo. “Shein: El gigante de moda ultra rápida que creció de la mano de Big Data” – Article published by the newspaper Diario Últimas Noticias (5 June 2022) https://www.lun.com/Pages/NewsDetail.aspx?dt=2022-06-05&NewsID=492149&BodyID=0&PaginaId=12

Gil, Luciana de Araujo. “Sitio web evita que se repitan regalos” – Article published by the newspaper Diario Noticias (9 May 2022) https://www.lun.com/Pages/NewsDetail.aspx?dt=2022-05- 09&SupplementId=0&BodyID=0&PaginaId=25&r=w
Gil, Luciana de Araujo. “Newstalgia: Reversionar está de moda ” – Article published by the Magazine “Revista YA” from the newspaper El Mercurio (12 April 2022) https://economiayempresa.udp.cl/2022/04/12/newstalgia-reversionar-esta-de-moda https://www.litoralpress.cl/sitio/Prensa_Detalles.cshtml?LPKey=QXHOZR3JGVYYTRP2KBFLHQX2IEPNMYA5S3B FY4ASU5JEXR7K7DAA
https://www.instagram.com/p/CcRGP2XtCnM/?igshid=NjY2NjE5MzQ=

Gil, Luciana de Araujo. “Luxury market post pandemia” article published by revista Submarine (Revista del Campus Creativo de la Escuela de Diseño de la Univ. Andres Bello) March 2022, page 31
Link: https://issuu.com/submarinerevista/docs/submarine2/31

Gil, Luciana de Araujo. “Las top 5 trends del año para el mercado de lujo” article published by revista de la Asociación de Marketing Directo y Digital de Chile
(AMDD Jan 2022 p.39) https://www.amddchile.com/magazine-amdd

Gil, Luciana de Araujo. “Un mercado de lujo sustentable: ¿una realidad o una ficción?” article published by revista de la Asociación de Marketing Directo y Digital de Chile (AMDD Ago-Sept 2021 #54 page
40) https://www.amddchile.com/magazine-amdd

Gil, Luciana de Araujo. “Detrás de la crisis de las grandes aerolíneas latinoamericanas” article published by Sputnik International News (May 2020) https://mundo.sputniknews.com/america- latina/202005221091512561-detras-de-la-crisis-de-las-grandes-aerolineas-latinoamericanas/

Gil, Luciana de Araujo. “Aerolíneas latinoamericanas afectadas por la "crisis más profunda" del sector” – article published by Voice of America -the largest international multimedia news organization in the U.S., offering content in more than 45 languages. (April 2020) https://www.voanoticias.com/economia- finanzas/aerolineas-latinoamericanas-afectas-crisis-mas-profunda-sector

Gil, Luciana de Araujo. “El coronavirus golpea a aerolíneas latinoamericanas que toman medidas y claman por ayuda” – article published by Agency France Press (AFP- international agency, 160 countries) , Radio RFI (14 different languages), replicate by INFOBAE (biggest digital media in Argentina) (March 2020) http://www.rfi.fr/es/20200325-el-coronavirus-golpea-aerolineas-latinoamericanas-que-toman-medidas-y- claman-por-ayuda and https://www.infobae.com/america/agencias/2020/03/25/el-coronavirus-golpea-a- aerolineas-latinoamericanas-que-toman-medidas-y-claman-por-ayuda/

Gil, Luciana de Araujo. “La congestión como externalidad aplicada en cobros para los pasajeros de avión” – Article published by the newspaper Financiero (Sept 2019) https://www.df.cl/noticias/internacional/economia/la-congestion-como-externalidad-aplicada-en-cobros-para- los-pasajeros-de/2019-09-17/153205.html (more than 3.000 views, only on Luciana´s profile on linkedin)

Gil, Luciana de Araujo. “Jóvenes chilenos cada vez más materialistas” – Article published by the Magazine “Revista YA” from the newspaper El Mercurio (Aug 2019) https://digital.elmercurio.com/2019/08/13/RVYA/SD3J3HE0#zoom=page-width (more than 5.500 views, only on Luciana´s profile on linkedin)

Gil, Luciana de Araujo. “Expertos señalan que “está a la baja el quedarse en casa” Más viajes que descanso: los nuevos hábitos de los chilenos en las vacaciones de invierno” – Article published by the newspaper El Mercurio (June 2019) https://www.litoralpress.cl/sitio/msolotexto.cshtml?session=jEttgiRBBANaYyeogjrxTNlKdWFcIEmBnR5+5R4JK
/g= y https://digital.elmercurio.com/2019/06/23/C/PD3KDTOH#zoom=page-width

Gil, Luciana de Araujo. “La trampa del Efecto Diderot” – Article published by the Magazine “Revista YA” from the newspaper El Mercurio (June 2019)
https://www.litoralpress.cl/sitio/msolotexto.cshtml?session=3UVgN8+k7ukZ6IboL6Zz55LowGXK++vdXBPxVV R5KrI= y https://digital.elmercurio.com/2019/06/25/RVYA
Gil, Luciana de Araujo. “Consejo de expertos: Si el empresario no se disculpa, contaminará a Gasco” – Article published by the newspaper La Segunda (Feb 2019) http://impresa.lasegunda.com/2019/02/08/A/P13I272E y https://www.linkedin.com/feed/update/urn:li:activity:6499747532342591488 (more than 30.000 views, 42 comment, 23 reshares only on Luciana´s profile on linkedin)

Gil, Luciana de Araujo. “Cuánto ayuda un cambio de nombre: los casos de CMPC Tissue y Softys, Latam y Enel” – Article published by the newspaper La Segunda (Feb 2019) http://impresa.lasegunda.com/2019/02/04/A/M83I0B98
Gil, Luciana de Araujo. “Volar en business: El desafío de la diferenciación de la experiencia de viaje” – Article published by the newspaper El Mercurio (Mar 2018) http://impresa.elmercurio.com/Pages/NewsDetail.aspx?dt=2018-03-28&dtB=28-03- 2018%200:00:00&PaginaId=13&bodyid=1

Gil, Luciana de Araujo. “Qué hay detrás de la caída de BIC, la mítica empresa que fabrica los famosos bolígrafos y encendedores” – Article published by BBC International (Dec 2017) http://www.bbc.com/mundo/noticias-42357137
Gil, Luciana de Araujo. “Los Millennials definen la creatividad digital en materia de lujo” (Oct 2016) – Article published by AMDD Chile - Asociación de Marketing Directo y Digital de Chile, http://amddchile.com/wp-content/uploads/2017/11/AMDD_32.pdf

Gil, Luciana de Araujo. “Significado de marca: ¿qué dice el olor que ocupas en tu tienda?” (Oct 2016) –
Article published by Entel- Comunidad Empresa
http://ce.entel.cl/marketing/posts/marketing-significado-olor-aromas-recomendables-cada-negocio

Gil, Luciana de Araujo. “Si una marca de licores no lo invita a estos eventos, está out” (July 2016) – Article published by Diario La Segunda http://impresa.lasegunda.com/2016/07/15/A/fullpage#slider-42

Gil, Luciana de Araujo. “Marcas de lujo crean alianzas para intercambiar clientes” (June 2016) - Article published by Diario La Segunda http://impresa.lasegunda.com/2016/06/10/A/K82UR03T/TG2UR3QR
Gil, Luciana de Araujo. “Del café al snack saludable: La evolución de las expendedoras” (August 2015) – Article published by Diario La Segunda http://impresa.lasegunda.com/2015/08/14/B/JO2OH839
Gil, Luciana de Araujo. “Hijitos de papá” (September 2014) – Article published by Revista America Economía http://www.litoralpress.cl/design3/lpi/pdf3hl/litoralpresspdf.aspx?id=31130365%2C31130366%2C31130367
%2C31130370%2C31130375%2C31130376%2C31130377&idT=18997&org=Universidad+Mayor&carp=uma yor&ve=1
Gil, Luciana de Araujo. “Nuevos formatos que dinamizan el segmento de outlet” (October 2013- Chile) – Article published by Diario La Tercera http://www.litoralpress.cl/design3/lpi/pdf3/litoralpresspdf.aspx?id=27823457%2C27823460%2C27823463&i dT=18997&org=Universidad+Mayor&ve=1

Gil, Luciana de Araujo. “Adolescentes y el consumo de bienes de lujo” (October 2013- Chile) – Article published by Diario El Mercurio http://impresa.elmercurio.com//Pages/NewsDetail.aspx?PaginaId=9&bodyid=2&dt=2013-oct-07

Gil, Luciana de Araujo. “Adolescentes destacan entre principales consumidores del lujo en Chile” (Julio 2013- Chile) – Article published at the website El Mostrador http://www.litoralpress.cl/infocom/preview/completa2.aspx?fecha=18/07/2013&pagina=6&diario=5795&supl e=6775

Gil, Luciana de Araujo. “Estudio sostiene que jóvenes toman protagonismo como consumidores de lujo” (June 2013- Chile) – Article published at Radio Bio Bio http://empresa.biobiochile.cl/notas/2013/06/05/estudio-sostiene-que-jovenes-toman-protagonismo-como- consumidores-del-lujo.shtml

Gil, Luciana de Araujo. “Adolescentes figuran entre los principales consumidores del lujo en Chile” (June 2013- Chile) - Article published at Terra website http://noticias.terra.cl/nacional/adolescentes-figuran-entre- los-principales-consumidores-del-lujo-en-chile-segun- estudio,127ec4179831f310VgnCLD2000000ec6eb0aRCRD.html

LECTURES and SEMINARS GIVEN

• ¿Cómo entender al cliente?, Seminar Caja los Andes - Location: Chile, online- 16 Deciembre 2024 Audience: members from Caja los Andes https://www.linkedin.com/posts/luciana-de-araujo-gil_universidadabrmayor-cajalosandes-activity-7272282803176677376-Q5GX?utm_source=share&utm_medium=member_desktop
• University discussion "Design: AI, Humanity and Consumption," Universidad Mayor - Location: Chile, in person- 20 November 2024 Audience: all students from design faculty at the main university theatre https://www.linkedin.com/posts/luciana-de-araujo-gil_charla-escuela-dise%C3%B1o-activity-7263039388467564545-mQ0v?utm_source=share&utm_medium=member_desktop
• ¿Cómo entender al cliente?, Seminar Universidad Mayor - Location: Chile, in person- 19 November 2024 Audience: all students from business school https://www.linkedin.com/posts/luciana-de-araujo-gil_charla-c%C3%B3mo-entender-al-cliente-activity-7263033598742511617-hKGp?utm_source=share&utm_medium=member_desktop
• Research Seminar for Undergratuate Students- Universidade Santa Cecilia, Location: Brazil, online – 22 August 2024 Audience: International Relation´s students.
• Research Seminar for Doctoral Students- Universidad Bio Bio, Location: Chile, online – 2 August 2024 Audience : Last year doctoral students.
• How to apply marketing techniques for photographs, Location Studio Casa Emma: Santiago - 21, Nov 2023 Audiences: female professionals photographers https://www.instagram.com/reel/Cz7N- Pcx1PO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
• Cómo entender mejor el consumidor, Location: Mayflower British School. 11 nov 2023. Audience: high school students https://www.instagram.com/reel/CxEipvOxA8e/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
• Applied marketing for patrimonio alimentario y desarrollo local, Location Santiago, Chile. 11 nov 2022. Audience: Students from Fundacion Rondo, Isa Interchile and Centro UC Patrimonio Cultural https://educacioncontinua.uc.cl/programas/patrimonio-alimentario-y-desarrollo-local
• Cómo entender mejor el consumidor, Location: Colegio British de Punta Arenas. 11 may 2021. Audience: high school students
• La relación con clientes en tiempos de crisis. Location: Congreso Avixa (Audiovisual and integrated experience association) October 22, 2020. Audience: 1000 members from Avixa, but also open to the public. https://meetappinvite.com/congreso-avixa/2020. Language: Spanish
• Como entender mejor el consumidor. Location: The International School de La Serena- October 16, 2020. Audience: Students from the School. Language: Spanish
• La nueva realidad del consumo y cómo la tecnología se vuelve clave. Location: SAP Business Women Network – September 10, 2020. Audience: Mainly 350 employees world wide from SAP but open to public as well. https://www.linkedin.com/posts/evelyn-prado-scl_sapbwn-activity- 6709952581235482624-liD6 and https://www.linkedin.com/posts/ver%C3%B3nica-toro- gonz%C3%A1lez-6619593a_sapbwn-soyredmad-soymujerconectada-activity-6709957335650988032- Nhs2
• Comportamiento del consumidor. Location: Escuela de Negocios Tecnológico de Monterrey- August 13, 2020. Audience: estudiantes de la materia de Promoción de Ventas, Medios y Relaciones Públicas. Language: Spanish
• Hazte pequeño para ser grande. Location:Sercotec en conjunto con Kolau y OEA- Organización de los Estados Americanos – July 30, 2020. Audience: 780 Small Entrepreneurs from Chile and Latin America. Language: Spanish https://www.youtube.com/watch?v=CxAyZEQj98Y&feature=emb_logo
• Digital Marketing Basic. Location: In company course for Chilenaticos from Brasil. July 22, 2020. Audience: 200 employees from the company @chinelaticosoficial (more than 10.000 followers) Language: Portuguese
• Como conectar con tu cliente en tiempos de crisis. Location: Centro de Negocios SERCOTEC- Las Condes - July 10, 2020. Audience: 450 Small Entrepreneurs from Chile. Language: Spanish http://capacitaciones.centrolascondes.cl
• Understanding your consumer. Location: Universidad Diego Portales/Santiago/Chile (partnership with University of Tampere, Finland) - August 27, 2019. Audience: Undergraduate students from business, accounting, design and law participating in a one week full time Business Camp. Language: Spanish https://economiayempresa.udp.cl/tampere-university-of-applied-siencies-capacitara-a-docentes-udp-y- realizara-business-camp-en-la-fee
• Teenager consumer behavior in Brazil & luxury brands. Location: Unisanta University/ Santos/SP- Brazil - February 19, 2019. Audience: Undergraduate students. Language: Portuguese https://www.unisanta.br
• Course: Consumer Behavior. Location: Santiago/Chile – Dec- Jan 2018. Audience: Executives and front- line advisors from Chilean SERNAC (similar to Better Business Bureau in USA) https://www.sernac.cl.
• Overview of doing business in Chile- dos and don’ts/High-end market opportunities for poultry and egg products- understanding the consumer, Location: Santiago/Chile – March 21, 2016. Audience: Top executives from USA Poultry & Egg Export Council (USAPEEC) while visiting Chile for their International Marketing & Strategic Planning Conference (USAPEEC represents more than 180 member companies including companies like Tyson Foods, Butterball, and Yum! Brands. KFC/Taco Bell/Pizza Hut) http://www.usapeec.org/meetings/
• Doing business in Chile- a cross cultural perspective, Location: Santiago/Chile- November 15, 2015. Audience: Nanyang Technological University Executive MBA class while visiting Chile http://www.theaustralgroup.com
• The Impact of Self on Materialism among Teenagers, Location: Santiago/Chile –Sept, 28, 2015. Audience: professors from ESE and UANDES www.ese.cl
• Attitudes toward luxury items among teens in Brazil. Location: Swinburne University of Technology/ Melbourne/VIC/Australia- November 17, 2014. Marketing department research seminar. Audience: Graduate students and professors http://www.swinburne.edu.au/
• Attitudes toward luxury items among teens in Brazil. Location: Charles Sturt University/ Bathurst/NSW/Australia- November 11, 2014. Marketing department research seminar. Audience: Graduate students and professors http://www.csu.edu.au
• Teenager consumer behavior in Brazil: materialism and luxury brands. Location: Faculdades Universitas/ Santos/SP- Brazil - October 24, 2009. Business and administration celebration week seminar. Audience: Undergraduate students. http://www.faculdadesuniversitas.com.br/novidades/008_palestra_de_adm/palestra_adm.htm
• Teenager consumer behavior in Brazil: How social consumption motivation affects luxury brands. Location: ESAMC University/ Santos/SP- Brazil - October 21, 2009. Communication celebration week seminar. Audience: Undergraduate students. http://www.esamc.br/noticias/noticia_ler.aspx?idNoticia=3743
• Teenager consumer behavior in Brazil: focus on luxury brands. Location: Essec University/Paris/France – January 15, 2009 www.essec.edu Audience: 100 graduate students –MBA International luxury brand management (Invitation made by Professor Dr. Michel Phan, LVMH Chaired Professor - Marketing Department, MasterCard-ESSEC Luxury Brand Management Executive Program Director – [email protected]).
• International Promotional Tools/Brazilian Promotional Style. Location: Michigan State University, Michigan U.S. - April 14, 2004 www.msu.edu Audience: 200 undergraduate students (Invitation made by Professor Kwon, Kyoung-Nan - [email protected]).
• Marketing of Services for Bank Institutions: Deutsche Bank- São Paulo, Brazil- April 25, 2003. www.db.com/brazil Audience: Staff of the bank (50 business associates). Sponsored by the board of directors of the bank.
• Communication for New Products: Pontifícia Universidade Católica de São Paulo -1998 www.pucsp.br Audience: Masters’ students (Part of the seminar course).
• Marketing of Services: Fundação Lusíada - International Relations Course- Santos, Brazil - October 10, 1997 www.lusiada.br Audience: 150 senior undergraduate students. Invited by Cristina Matos, coordinator of the course.
• Customer Participation in the Rendering of Services: Pontifícia Universidade Católica de São Paulo - 1997 www.pucsp.br Audience: Masters’ students (Part of the seminar course).
• Organizational Culture and Change: Pontifícia Universidade Católica de São Paulo -1996 www.pucsp.br Audience: Masters’ students (Part of the seminar course).

SOCIAL MEDIA and TELEVISION

Debate on line with the community from Warketing with: Sergio Gallardo, Carolina Ribeiro y and Luciana de Araujo Gil –Deciembre, 14, 2023 Title :Diversidad/Inclusión en el MKTG https://www.youtube.com/hashtag/cafévirtual / https://www.youtube.com/watch?v=npmGoQXwPWw
Television Channel ChileVision CHV Title: ¿Qué hacer con la ropa que ya no ocupo? (Indiscriminate consumption of clothing) Noviembre, 23, 2023 https://www.litoralpress.cl/sitio/RadioTV_Detalles.cshtml?lpkey=TBJMULAFX3XULGKPTK73LOPQVKX4SZX3KL CYSGA4C3H6AGUNLGSTN5VULRDDE6TYU5FVKNCZZGZDO

Podcast Mujerones Lab. September 11, 2020 @mujeroneslab (Language: Spanish)

Live on Instagram, August 31, 2020. Invited by Grupo Mulheres do Brasil -Nucleo Santiago “Preco e Valor não são a mesma coisa” (Language: Portuguese)
Radio Interview- Radio la Playa www.radiolaplaya.cl August 26, 2020. Ciudad Pyme (Language: Spanish)

Linkedin Post con mas de 56.000 visualizaciones y mas de 125 reshares https://www.linkedin.com/posts/luciana-de-araujo-gil_historias-para-analizar-1-nokia-rechaz%C3%B3- activity-6700272904573124608-S65u

Instagram Live (August 6, 2020) “Neuromarketing, marketing emocional y experiencial – lo que viene adelante” con la investigadora y CEO española @eliaguardiola (Language: Spanish)

Instagram Live (July 15, 2020) “Conocer al cliente, como clave para el éxito”, invited by the researcher in Argentina @julietaogguier (Language: Spanish)
Instagram Live (July 8, 2020) “Marketing em tempos de COVID-19”, invited by a Brazilian Entrepreneur (Language: Portuguese)
Instagram Live (June 24, 2020) “How is the fashion consumer behavior in the USA during Covid-19” @marciacrivorot (Language: English)
Instagram Live (June 16, 2020) “Storytelling: como sua historia pessoal aproxima pessoas e fortalece relacionamentos” invited by the coach @wellnesshunter (Language: Portuguese)
Instagram Live (June 4, 2020) “Planificación y marketing” @renata.banda profesional de marketing en Chile (Language: Spanish)
Instagram Live (May 21, 2020) “Cómo conectar con tu cliente en tiempos de crisis” @lu_gil (Language: Spanish)

REFEREED CONFERENCE PROCEEDINGS

Dryl, Wioleta; Gil, Luciana de Araujo, Roy, Subhadip (2023) “Indulgence as a result or a reason of luxury products consumption? perception of the relationship between the phenomenon of indulgent and luxury goods consumption.” Proceedings of the conference International Business Information Management Association (IBIMA) – Seville, Spain Nov 29-30 https://ibima.org/accepted-paper/indulgence-as-a-result-or-a-reason-of-luxury-products-consumption- perception-of-the-relationship-between-the-phenomenon-of-indulgent-and-luxury-goods-consumption
42nd IBIMA international conference proceedings was accepted at Springer ISEM book series (indexed in Web of Science, Google Scholar) https://ibima.org/indexing
Nyadzayo, Munyar W.; Johnson, Lester W.; Vigneron, Franck; Gil, Luciana de Araujo; Sun, Gon; D’Alessandro, Steven; Shammout, Eyad (2017) “Cross-national examination of drivers of luxury fashion brand loyalty.” Proceedings of the conference the Mystique of Luxury Brands Conference - Seoul/Korea May 11-12. https://www.linkedin.com/pulse/curtin-asia-business-centre-sponsors-mystique-luxury-curtin

Gil, Luciana de Araujo; Cardoso, Flavia; Rojas Gaviria, Pilar; Scaraboto, Daiane (2016) “Performing “mamá profesión colegio”: coping with divergent gender expectations in a host schooling system”. Proceedings of the Conference on Gender, Marketing, and Consumer Behavior- Paris/France July 4-6. http://parisgenderconference.i- escpeurope.eu/program

Crawford, Heather J.; Dowell, David; Small, Felicity and Gil, Luciana de Araujo (2015) ”Cross cultural or cross national? Operative segmentation through individual values assessment”. Proceedings of the 16th Cross Cultural Research Conference- Playa del Carmen/Mexico Dec 13-15. http://crossculturalresearch.com
Gil, Luciana de Araujo and Chung, Emily (2015)” Does age affect perceptions of new versus old luxury?” Proceedings of the 9th Conference of the Iberoamerican Academy of Management -IAM 2015- Santiago/Chile Dec 3-5. http://www.iberoacademy.org/chile.html
Gil, Luciana de Araujo; Chung, Emily (2015) ”Age and perceptions of luxury: an investigation into the impact of age on the perceptions of old versus new luxury”. Proceedings of the Encuentro Nacional de Facultades de Administración y Economía (ENEFA 2015)- Santiago/Chile Nov 11-14. http://enefa2015.udp.cl
Scaraboto, Daiane; Pezzuti, Todd and Gil, Luciana de Araujo (2015) “The collective development of consumer persuasion knowledge.” Proceedings of the 2015 CLADEA Consejo Latinoamericano de Escuelas de Administración - Viña del Mar/ Chile Sept 6-8. http://www.cladea2015.com
Gil, Luciana de Araujo; Dwivedi, Abhishek and Johnson, Lester (2015) “Effect of popularity and peer pressure on attitudes toward luxury among teens.” Proceedings of the 2015 Global Fashion Management Conference in Fashion- Florence/ Italy June 25-28. http://gammaconference.org/
Gil, Luciana de Araujo; Arli, Denni and Tjiptono, Fandy (2015) “Religiosity and materialism: enemies?” Proceedings of the 2015 Global Fashion Management Conference in Fashion- Florence/ Italy June 25-28. http://gammaconference.org/
Scaraboto, Daiane; Gil, Luciana de Araujo and Pezzuti, Todd (2015) “Just like us, but different: stigmatized consumers’ reading of sources in luxury fashion brands advertising.” Proceedings of the 2015 Global Fashion Management Conference in Fashion- Florence/ Italy June 25-28. http://gammaconference.org/

Gil, Luciana de Araujo; Michael, Ian and Johnson, Lester (2015) “Internationalization of Luxury: Comparing the Luxury Attitudes of Brazilian and Emirati Females.” Proceedings of the Academy of International Business Latin America- AIB-LAT Annual Conference 2015- Santiago/ Chile January 22-24. http://www.aiblat2015.com

Gil, Luciana de Araujo; Michael, Ian and Johnson, Lester (2014) “Internationalization of Luxury: Comparing the Luxury Attitudes of Brazilian and Emirati Females.” Proceedings of the Academy of International Business Australia and New Zealand Chapter- AIB-ANZ Annual Symposium 2014- Sydney/Australia November 13-14 http://www.anzam.org/wp-content/uploads/2014/07/AIB-ANZ-Chapter-Annual-Symposium-2014-.pdf

Gil, Luciana de Araujo; Johnson, Lester and Doña, Gonzalo (2014) “The Impact of Self on Materialism among Teens.” Proceedings of the Encuentro Nacional de Facultades de Administración y Economía - ENEFA 2014 Conference- Punta Arenas/Chile October 22-25 http://www.umag.cl/enefa2014 (best paper track marketing)
Gil, Luciana de Araujo; Johnson, Lester and Doña, Gonzalo (2014) “The Impact of Self-Construal on Materialism Among Brazilian Teenagers.” Proceedings of the Association for Consumer Research- ACR Latin America 2014 Conference- Guadalajara/Mexico July 24 - 26
http://www.acrweb.org/laacr/Public/index.aspx
Michael, Ian and Gil, Luciana de Araujo (2013) “Luxury buying behavior comparing Brazilian teenagers and Emirati females.” Proceedings of the Australian and New Zealand marketing academy ANZMAC 2013 Conference” - Auckland/New Zealand, December 1-4 http://www.anzmac2013.org/
Ayoub Albanna, Aisha; Abdulla, Alia; Anwahi, Amina; Khoory, Reem; Michael, Ian and Gil, Luciana de Araujo (2010). “An investigation on the attitudes toward luxury among female Emirati students.” Proceedings of the Academy of International Business Middle East and North Africa - Dubai. U.A. E, December 10-12. http://www.uowdubai.ac.ae/aib/

Gil, Luciana de Araujo; Kwon, Kyoung-Nan; Good, Linda and Johnson, Lester (2010) “Attitudes toward luxury items among teens in Brazil.” Proceedings of the Global Marketing Conference - Tokyo/Japan, September 9-12, hosted by Korean Academy of Marketing Science. Society for Marketing Advances. http://www.kamsconference.org
Gil, Luciana de Araujo; Kwon, Kyoung-Nan; Good, Linda and Johnson, Lester (2010) “Impact of Self on Attitudes toward Luxury Items among Teens in Brazil.” Proceedings of the Consumer Culture Theory Conference, Madison WI, USA, June 10-13. http://www.consumerculturetheory.org/cct-events/consumer-culture-theory-conference-2010
Phan, Michel; Lu, Pierre Xiao; Maman, Anne-Flore and Gil, Luciana de Araujo (2010) “Buying Counterfeit Specialty Goods: A Multi-Country Exploration of Consumer Motivations.” Proceedings of the Consumer Culture Theory Conference, Madison WI/USA, June 10-13. http://www.consumerculturetheory.org/cct-events/consumer-culture- theory-conference-2010

Gil, Luciana de Araujo (2006), “A Brazilian perspective: Using Competitive Exercises as Learning Tools in the Study of Marketing.” Proceedings of the Academic Business World Conference, Nashville TN/USA, May 29-31. http://academicbusinessworld.org
Gil, Luciana de Araujo; Yu, Jong Pil and Johnson, Lester (2006) “Brazilian Food Retailer Satisfaction with Suppliers.” Proceedings of the Consumer Satisfaction/Dissatisfaction and Complaining Behavior Conference, Bloomington IL/USA June 8-10.http://oxygen.vancouver.wsu.edu/csdcb/home.htm
Hurst, Jessica L; Gil, Luciana de Araujo and Rifon, Nora J (2006) “Brick vs. Click: Can Optimum Stimulation Level Predict Shopping and Purchase Behavior.” Proceedings of the AMS/ACRA (Academy of Marketing Science and the American Collegiate Retailing Association) Conference, Orlando FL/USA November 1-4, www.acrwebsite.org/topic.asp?artid=314.

REVIEWING/EDITING ACTIVITIES

(Conference and Journal)
• Invited member of the scientific committee and reviewer of the “VI Simposio Internacional de Responsabilidad Social de las Organizaciones” SIRSO https://congresos.unlp.edu.ar/visirso 2021, 2018, 2022 y 2023
https://www.uautonoma.cl/sirso-2018-docentes-investigadores-y-profesionales-de-11-paises-se-reunieron- en-la-autonoma
Skills: Presentations · Conducting Meetings · Intercultural Awareness · Teamwork
• Invited member of the editorial committee of the “Journal of Management and Business Studies” from Vicerrectoría de Investigación y Doctorados de la Universidad Autónoma de Chile, 2021, 2022, 2023 https://revistas.uautonoma.cl/index.php/jmabs
https://www.linkedin.com/in/revistas-universidad-autónoma-de-chile-940547240
Skills: Teamwork · Spanish · English · Brazilian Portuguese · Literature Reviews · Corrections · Writing
• Editorial Board of the journal “Multidisciplinary Business Review”, which is the official academic journal of the Association of Deans of Chilean Colleges of Business & Management (ASFAE) 2020/2021/2022/2023 https://journalmbr.net/index.php/mbr
Skills: Literature Reviews · Editorial Process · Autonomy · Document Review · Problem Solving · Foreign Languages · Text Editing · Academic Writing · Academic Research · Brazilian Portuguese · English · Spanish
• Luxury Research Journal- formally known as "Luxury intelligence: an International Journal"- (Editor for South America) year 2014-2023 https://www.inderscience.com/www/LIIJ_leaflet.pdf
Skills: Content Management · Microsoft Office · Teamwork · Interpersonal Communication · Strategic Partnerships
• Qualitative Market Research (Journal reviewer) – Ad Hoc, Oct 2016
• Review of the book: Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices. From Wee Chow Hou Professor of Strategy and Marketing at the Nanyang Business School, Nanyang Technological University (NTU), and Senior Fellow of the Insitute on Asian Consumer Insight (ACI). He is currently the Head of the Division of Marketing and International Business and a former Head of the Division of Strategy, Management & Organization.
• Global Marketing Conference (Conference Reviewer) – Ad Hoc, Feb 2016
• International Journal of Business and Emerging Markets (Journal Reviewer)- Ad Hoc, Nov 2015
• Encuentro Nacional de Facultades de Administración y Economía (ENEFA 2015)- Santiago/Chile Nov 11-14. http://enefa2015.udp.cl (Conference Reviewer)
• Journal of Business Research (Journal Reviewer) – Ad Hoc, Sept 2015, Aug 2016, Oct 2016
• 9th Conference of the Iberoamerican Academy of Management (Conference Reviewer) – Ad Hoc, July 2015
• International Marketing Review (Journal Reviewer) – Ad Hoc, November 2014
• Academy of International Business AIB (Latin America, Conference Reviewer) - Ad Hoc, October 2014
• International Journal of Financial Services Management (Journal Reviewer) - Ad Hoc, November 2012
• Australasian Marketing Journal (Journal Reviewer)-Ad Hoc- April 2011, November 2013
• Congresso Brasileiro de Iniciação Científica (Conference Reviewer –COBRIC Santa Cecilia University/Santos- SP/Brazil – October 2009 (http://sites.unisanta.br/cobric)