Man

Pablo Farías Nazel

UNIVERSIDAD DE CHILE

SANTIAGO, Chile

Líneas de Investigación


PRICING; CUSTOMER EQUITY; MARKETING METRICS


 

Article (24)

Determinants of knowledge of personal loans' total costs=> How price consciousness, financial literacy, purchase recency and frequency work together
The effect of advergames, banners and user type on the attitude to brand and intention to purchase
A new model for measuring salesperson lifetime value
Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry
Identifying the factors that influence eWOM in SNSs=> the case of Chile
The Determinants of Knowledge of the Total Cost of Cash Advances
As preferências do consumidor aplicando o método de máximas diferenças consumer preferences using the maximum difference method [Las preferencias del consumidor usando el método de máximas diferencias]
Measurement and graphic representation of cultural distances between Latin American countries
Measurement and graphic representation of cultural distances between Latin American countries [Medición y representación gráfica de las distancias culturales entre países latinoamericanos]
DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA
Segment disclosures under IFRS 8's management approach: has segment reporting improved?
Business group characteristics and firm operating performance: evidence from Chile
Salesperson CLV orientation's effect on performance
Structure of the Andean Palaeozoic basement in the Chilean coast at 31 degrees 30 ' S: Geodynamic evolution of a subduction margin
Store price promotion strategies: an empirical study from Chile
Comparative advertising effectiveness in Latin America: evidence from Chile
Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket
Store brand and national brand promotion attitudes antecedents
The histaminergic tuberomammillary nucleus is critical for motivated arousal
The last deglaciation in the Picos de Europa National Park (Cantabrian Mountains, northern Spain)
Operational performance after the initial public offering of shares of Chilean companies
An Analysis of the Attributes of Flea Markets Considered Relevant by Shoppers: Evidence from Latin America
Customer retention and price matching: The AFPs case
Determinants of private label purchases

Proyecto (1)

DETERMINANTS OF PRICE KNOWLEDGE FOR FINANCIAL PRODUCTS
17
Pablo Farías

UNIVERSIDAD DE CHILE

SANTIAGO, Chile

6
Enrique Manzur

Vicerrector de Asuntos Económicos y Gestión Institucional de la Universidad de Chile

Universidad de Chile

Santiago, Chile

3
Rodrigo Uribe

Profesor Asociado

FACULTAD DE ECONOMÍA Y NEGOCIOS

Santiago, Chile

1
Reinaldo Charrier

Académico

Universidad Andrés Bello

Chile, Chile

1
Maria Riveros

Profesor asistente

Fisiología

Universidad del Desarrollo

Santiago, Chile