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Rodrigo Alejandro Uribe Bravo

Profesor Asociado

FACULTAD DE ECONOMÍA Y NEGOCIOS

Santiago, Chile

Publicidad infantil; Estrategias persuasivas; Metodologia de la Investigacion; Estrategia comunicacional; estudios de audiencias; Analisis sensorial

Mass Communication, UNIVERSITY OF SHEFFIELD. Reino Unido, 2004
POLITICAL COMMUNICATION, UNIVERSITY OF SHEFFIELD. Chile, 2000
PSICOLOGIA, PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE. Chile, 1994

Profesor asistente Full Time

UNIVERSIDAD DE CHILE

Economía y Negocios

Santiago, Chile

2005 - 2011
Profesor Asociado Full Time

UNIVERSIDAD DE CHILE

Economia y Negocios

Santiago, Chile

2012 - A la fecha

Director de Proyectos Full Time

Cadem

Santiago, Chile

1995 - 1998
Director de Estudios/ Asesor presidencial Full Time

Presidencia de la República

Santiago, Chile

2014 - 2015
Asesor director SECOM Full Time

Ministerio Secretaria General de Gobierno

Santiago, Chile

1998 - 2000


Mejoramiento genético de ciruela asiática enfocado en el consumidor Infante R., Kusch C., Uribe R Article Revista técnica de Especialidad Revista Española de Fruticultura (2021)
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits Uribe, Rodrigo; Labra, Rafael; Manzur, Enrique Article ISI INTERNATIONAL JOURNAL OF ADVERTISING (2021)
Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup Uribe R.; Buzeta, C.; Manzur E.; Alvarez I. Article SCOPUS Journal of Business Research (2020)
Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes Uribe, Rodrigo; Infante, Rodrigo; Kusch, Carolina; Contador, Loreto; Pacheco, Igor; Mesa, Karen Article Journal of Food Products Marketing (2020)
Varying the Number of FOP Warnings on Hedonic and Utilitarian Food Products: Evidence from Chile Uribe R.; Manzur E.; Cornejo C. Article ISI SCOPUS JOURNAL OF FOOD PRODUCTS MARKETING (2020)
Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children Uribe R.; Fuentes-GarcÃa A. Article SCOPUS Health Communication (2019)
Worn but still effective: examining the audience data of the Chilean presidential electoral broadcasting (1999-2017) Rodrigo uribe; Cristian Buzeta; Enrique Manzur; Nicole Pefaur Article WOS-ESCI SCIELO CUADERNOS.INFO (2018)
Advertising concepts in posters of the main Chilean political campaigns (1989-2013): The same ideas with different words Uribe R.; Walker, P; Chilet M. Article SCOPUS Election Posters Around the Globe: Political Campaigning in the Public Space (2017)
Comparing children's explicit and implicit understanding of advertising and placement on TV Uribe, R; Fuentes-Garcia, A Article ISI SCOPUS International Journal of Advertising (2017)
Personalidad de marca de los partidos políticos en Chile: una mirada desde los ciudadanos más jóvenes Rodrigo uribe; Cristian Buzeta; Javiera Reyes Article WOS-ESCI SCIELO SCOPUS Cuadernos.info (2017)
Should i say it in English? Exploring language effects on print advertising among latin American bilinguals Alvarez C.M.O.; Uribe R.; De-La-Torre R.L. Article SCOPUS International Journal of Advertising (2017)
Separate and joint effects of advertising and placement Uribe R. Article ISI JOURNAL OF BUSINESS RESEARCH (2016)
Sidedness, commercial intent and expertise in blog advertising Uribe, Rodrigo; Buzeta, Cristian; Valasquez, Milenka Article ISI SCOPUS JOURNAL OF BUSINESS RESEARCH (2016)
Developing campaigns in the context of a disaster Content of and reactions to advertising following the earthquake in Chile on February 27, 2010 Uribe R.; Hidalgo, P.; Martínez C Article ISI SCOPUS DISASTER PREVENTION AND MANAGEMENT (2015)
The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising Uribe R.; Fuentes-Garcia, A Article ISI SCOPUS Appetite (2015)
The effects of TV unhealthy food brand placement on Children: Its separate and joint effect with advertising Uribe, Rodrigo; Fuentes-García, Alejandra Article ISI APPETITE (2015)
Exemplars' impacts in marketing communication campaigns Uribe R.; Manzur E.; Hidalgo, P. Article ISI SCOPUS Journal of Business Research (2013)
Comparative advertising effectiveness in Latin America: evidence from Chile Manzur E.; Uribe R.; Hidalgo, P.; Olavarrieta, S; Farías P. Article ISI SCOPUS International Marketing Review (2012)
Sample size in content analysis of advertising The case of Chilean consumer magazines Uribe R.; Manzur E. Article ISI SCOPUS International Journal of Advertising (2012)
Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation Uribe R.; Buzeta, C.; Hurtado D. Article ISI INNOVAR-REVISTA DE CIENCIAS ADMINISTRATIVAS Y SOCIALES (2011)
Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation [En busca de las audiencias: El efecto del uso de la contraprogramaciõn parcial y un estilo más amigable de los noticiarios] Uribe R.; Buzeta, C.; Hurtado D. Article SCOPUS INNOVAR-REVISTA DE CIENCIAS ADMINISTRATIVAS Y SOCIALES (2011)
Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation En busca de las audiencias: El efecto del uso de la contraprogramaciõn parcial y un estilo más amigable de los noticiarios Uribe R.; Buzeta, C.; Hurtado D. Article INNOVAR-REVISTA DE CIENCIAS ADMINISTRATIVAS Y SOCIALES (2011)
Store brand and national brand promotion attitudes antecedents Manzur E.; Olavarrieta, S; Hidalgo, P.; Farías P.; Uribe R. Article ISI SCOPUS Journal of Business Research (2011)
Gender stereotypes in advertising: A content analysis of Chilean magazines Uribe R.; Manzur E.; Hidalgo, P.; Fernandez, R. Article ISI ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION (2008)
Gender stereotypes in advertising: A content analysis of Chilean magazines Estereotipos de género en la publicidad: Un análisis de contenido de las revistas chilenas Uribe R.; Manzur E.; Hidalgo, P.; Fernandez, R. Article ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION (2008)
Are 'sensational' news stories more likely to trigger viewers' emotions than non-sensational news stories? A content analysis of British TV news Uribe R.; Gunter B. Article ISI SCOPUS EUROPEAN JOURNAL OF COMMUNICATION (2007)
The influence of opinion polls on people's preferences Los estudios de opinión y su influencia en las preferencias de las personas Uribe R.; Manzur E. Article psykhe (2007)
Actitud parental hacia la publicidad infantil en Chile: el rol del GSE y de la dicotomía urbano-rural. Uribe, Rodrigo; Acuña, M.Constanza; Carrasco, Alejandra; Checura, Schlomit Article Estudios de Administración
Factores que influencian la piratería de música digital desde Internet en Chile Martínez, Carolina.; Uribe, Rodrigo Article Estudios de Administración
Food marketing, children and obesity in Chile. Evidence and challenges for regulation Uribe, Rodrigo; Fuentes-García, Alejandra Article DIALNET Communication research trends
Las audiencias de la Franja Presidencial Chilena Uribe, Rodrigo; Hidalgo, Pedro; Albornoz, E; Selman, E. Article Scopus Cuadernos de Información
Las estrategias de mediación parental televisiva que usan los padres chilenos. Television Parental Mediation Strategies Used by Chilean Parents - Uribe, Rodrigo; Santos, Paulina Article SCOPUS Cuadernos de Información
Los Estudios de Opinión y su Influencia en las Preferencias de las Personas Uribe, Rodrigo; Manzur, Enrique Article Psykhe (Santiago)
The tabloidisation of british tabloids Uribe, Rodrigo; Gunter, Barrie Article ISI EUROPEAN JOURNAL OF COMMUNICATION
Un momento y ya volvemos: un análisis de contenido de la publicidad infantil en la televisión chilena - Comunicación y sociedad Uribe, Rodrigo Article Scopus, Scielo, REDALYC COMUNICACION Y SOCIEDAD
Un momento y ya volvemos: un análisis de contenido de la publicidad infantil en la televisión chilena - Comunicación y sociedadCaracterísticas de la publicidad infantil chilena en tiempos de mayor acceso a los medios y a los bienes de consumo. Uribe, Rodrigo Article Estudios de Administración


EVALUATING THE BEHAVIORAL EFFECT OF JUNK FOOD ADVERTISING AND BRAND PLACEMENT ON CHILDREN Fuentes-Garcia, A; Uribe R. Abstract ISI ANNALS OF NUTRITION AND METABOLISM (2013)


Government strategic communication in the democratic transition of Chile Uribe, Rodrigo BookSection (2013)
Government strategic communication in the democratic transition of Chile (1990-2006) Uribe, Rodrigo; Canel, J.María y Sanders, Karen BookSection


Televisión y Opinión Pública. Uribe, Rodrigo; Pardo, Juan Esteban BookWhole (2008)
Televisión y Opinión Pública Uribe, Rodrigo; Pardo, Juan BookWhole