marketing cuantitativo; estadistica bayesiana; econometria; gestion de operaciones empirica; teoria de juegos; comportamiento del consumidor

José Soto Martínez, (Pontificia Universidad Catolica de Chile, Engineering Sciences – Industrial and Transportation Engineering, committee member, graduation year: 2024).

Tsan-Yao Huang, (University of Minnesota’s Health Services Research, Policy and Administration, committee member, graduation year: 2020).

Rudolf-Harri Oberg (Duke University’s Economics Department, committee member, graduation year: 2020).

Luis Aburto (Universidad de Chile’s Industrial Engineering Department, Engineering Systems, Thesis Co-Chair, graduation year: 2019)

Daniel Yung (Universidad de Chile’s Industrial Engineering Department, Engineering Systems, Thesis Committee Member, graduation year: 2019)

Yan Shang (Duke University’s Fuqua School of Business, Operations Management, Thesis Co-Chair, graduation year: 2016)

Yina Lu (Columbia University, Business School, Decision, Risk and Operations, Thesis Committee Member: graduation year: 2013)

Song Yao (Duke University’s Fuqua School of Business, Marketing, Thesis Committee Member, graduation year: 2009)

“Robotics, IoT And Point Of Sales Data To Measure The Impact Of Shelf Position On Sales”
New York University (Stern School of Business), February 14th, 2024
Universidad de Chile, School of Business, November 3rd, 2023
Universidad de los Andes, June 23rd, 2023

“Earthquakes and Brand Loyalty: A quasi-natural experiment to investigate brand loyalty under severe product unavailability”
University of California San Diego (Rady School of Business), May 12th, 2022.

“Managing Service Capacity in Platforms”
Pontificia Universidad Catolica de Chile (Business Administration), August 2020.
Universidad de los Andes (Business School, talk given to graduate and undegraduate students), October 2018.
Pontificia Universidad Catolica de Chile (Industrial and Systems Engineering), October 2018.
Universidad Torcuato Di Tella, September 2018.

“Estimating Customer Spillover Learning of Service Quality: A Bayesian Hierarchical Approach”
MIT Sloan School of Management, June 2018
Universidad de los Andes, May 2017.

“Word of Mouth Bias and Optimal Communication Strategies”
Universidad de Chile, April 2014.

“When Demand Projections Are Too Optimistic: A Structural Model Of Product Line And Pricing Decisions”
Pontificia Universidad Católica de Chile, November 2015.
Universidad de Chile (Ind. Eng.), March 2015.
Universidad de Chile (Empirical Workshop in Management Science and Applied Economics), January 2014.
London Business School (Marketing Summer Camp), July 2009.

“Retail in High Definition: Using Video Analytics to Study Customer-Salesperson Interactions”
The Wharton School, U. of Pennsylvania, June 2014.
Duke University, August 2013.
U. of Maryland, August 2013.

“Quantitative Marketing”
Universidad de Chile (ISCI PhD Winter School), July 2013.

“The importance of Feature and Object Fixations in Choice-Based Conjoint Analysis”
Universidad de Chile (Empirical Workshop in Management Science and Applied Economics), March 2013.

“Retail in High Definition: Marketing and Operations Management Lessons from Digital Images and Videos of Retail Stores”
Universidad de Los Andes, May 2013.
Universidad Adolfo Ibañez, April 2013.
INSEAD, March 2013.
Telefonica Chile, January 2013.
Universidad de Chile (Retail Analytics Workshop), December 2012.

“Customer Waiting Time and Purchasing Behavior: An Empirical Study of Supermarket Queues”
University of North Carolina at Chapel Hill, May 2012.
Duke University, July 2011.

“Structural Estimation of the Effect of Out of Stocks”:
Stanford (GSB), May 2010.
University of Michigan, Ann Arbor, February 2009.
University of Chicago (GSB), June 2008.

“How much should you invest in each customer relationship: A competitive strategic approach”:
Universidad de Chile (Ind. Eng.), December 2007.

“Estimating Consumer Preferences and Coupon Usage from Aggregate Information”, September-November 2005 (job-market):
Cornell University
Dartmouth College
Duke University
INSEAD
Purdue University
University of Maryland
University of North Carolina
University of Rochester
University of Southern California
University of Texas at Austin
University of Texas at Dallas
Washington University in St. Louis

“Estimating Models of Individual Behavior Using Aggregate Information”:
Universidad de Chile (Ind. Eng.), December 2004.

Conference Participation and Discussions

Andres Musalem, Jan Klostermann and Martin Meissner (2023): “Product Salience in Influencer Endorsement Posts,” Competition Policy and Digital Transformation, Santiago, Chile (August 14th, 2024).

Andres Musalem, Sofia Pontigo, Ariel Schilkrut (2023): “Robotics, IoT And Point Of Sales Data To Measure The Impact Of Shelf Position On Sales,” 2023 Management Science Workshop, San Pedro de Atacama, Chile (December 22nd, 2023).

Andres Musalem, Sofia Pontigo, Ariel Schilkrut (2023): “Robotics, IoT And Point Of Sales Data To Measure The Impact Of Shelf Position On Sales,” 15º Congresso Latino-Americano de Varejo e Consumo: Building the Future of Retail Consumption, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas (October 26th, 2023) – Keynote Talk.

Andres Musalem, Sofia Pontigo (2023): “Robotics, IoT And Point Of Sales Data To Measure The Impact Of Shelf Position On Sales,” 2023 Marketing Science Conference, Miami, FL (June 8th, 2023).

Andres Musalem, Jan Klostermann and Martin Meissner (2023): “Post Versus Product Engagement of Influencer Endorsement Posts,” 2023 Management Science Workshop, Puerto Varas, Chile (January 6th, 2023).

Andres Musalem, Jan Klostermann and Martin Meissner (2022): “Post Versus Product Engagement of Influencer Endorsement Posts,” 2022 Marketing Science Conference, U. of Chicago (June 17th, 2022, online conference).

Andres Musalem, Sofia Pontigo (2021): “Robotics, IoT And Point Of Sales Data To Measure The Impact Of Shelf Position On Sales,” 2021 Informs Annual Meeting, Annaheim, CA (October 26th, 2021, online participation).

Andres Musalem, Sofia Pontigo (2021): “Robotics, IoT And Point Of Sales Data To Measure The Impact Of Shelf Position On Sales,” 2021 Consortium for Operational Excellence in Retail, The Wharton School of the University of Pennsylvania, Philadelphia, PA (June 22nd, 2021, online conference).

Andres Musalem, Sofia Pontigo (2021): “Robotics, IoT And Point Of Sales Data To Measure The Impact Of Shelf Position On Sales,” 2021 Marketing Science Conference, Rochester, NY (June 4th, 2021, online conference).

Andrés Musalem, Juan Pablo Torres, Rene San Martin (2020): “Eyes On the Game: Eye-tracking Analysis of the Beer Game,” 2020 Marketing Science Conference, Durham, NC (June 11th, 2020, online conference).

Andrés Musalem, Juan Pablo Torres, Rene San Martin (2019): “Eyes On the Game: Eye-tracking Analysis of the Beer Game,” 2019 Informs Annual Conference, Seattle, WA (October 23rd 2019).

Andrés Musalem, Luis Aburto, Jochen De Weerdt, Maria Óskarsdóttir, Richard Weber (2019): “A Machine Learning Approach for Predicting Shopping Trip Motivations Using Retail Transactional Data,” 2019 Informs Annual Conference, Seattle, WA (October 22nd 2019).

Cristian Figueroa, Andrés Musalem and Carlos Noton (2019): “Earthquakes and Brand Loyalty: Beyond the Short-term Effects of Stockouts,” 2019 Marketing Science Conference, Rome, Italy. (June 20th 2019)

Andres Musalem, Marcelo Olivares, Pablo Jofre and Ariel Schilkrut (2019): “Using Video Analytics in Retail Salesforce Management,” Thought Leadership on The Sales Profession Conference, Stanford University, Stanford, CA. (May 31st, 2019).

Andrés Musalem, Marcelo Olivares, Daniel Yung (2018): “Balancing Service Speed and Agent Utilization for an Online Insurance Platform,” 2018 Informs Annual Conference, Phoenix, AZ (November 7th 2018).

Andrés Musalem, Yan Shang and Jeannette Song (2018): “An Empirical Study of Customer Spillover Learning about Service Quality,” Interdisciplinary Choice Workshop, Santiago, Chile (Aug. 10th 2018)

Andrés Musalem, Marcelo Olivares, Daniel Yung (2018): “Balancing Service Speed and Agent Utilization for an Online Insurance Platform,” 2018 Marketing Science Conference, Philadelphia, PA (June 14th 2018).

Andrés Musalem, Yan Shang and Jeannette Song (2018): “Estimating Customer Spillover Learning of Service Quality: A Bayesian Hierarchical Approach,” Management Science Conference, Pucon, Chile (Jan. 4th 2018)

Andrés Musalem, Ricardo Montoya, Martin Meißner, Joel Huber (2017): “Effort Reduction in Repeated Rule-based Choices,” INFORMS Annual Conference, Houston, TX. (Oct. 22nd 2017)

Andrés Musalem, Yan Shang and Jeannette Song (2017): “Estimating Customer Spillover Learning of Service Quality: A Bayesian Hierarchical Approach,” 2017 Marketing Science Conference, Los Angeles, CA.

Andrés Musalem, Yan Shang and Jeannette Song (2016): “Estimating Customer Spillover Learning of Service Quality: A Bayesian Hierarchical Approach,” 2016 Quantitative Marketing and Economics (QME) Conference, Evanston, IL, USA.

Andrés Musalem, Yan Shang and Jeannette Song (2016): “Estimating Customer Spillover Learning of Service Quality: A Bayesian Hierarchical Approach,” 2016 Latin-Iberoamerican Conference on Operations Research, CLAIO, Santiago, Chile.

Andrés Musalem, Yan Shang and Jeannette Song (2016): “Estimating Customer Spillover Learning of Service Quality: A Bayesian Hierarchical Approach,” 2016 Invitational Choice Symposium, Lake Louise, Alberta, Canada.

Andrés Musalem (2016): “When Demand Projections Are Too Optimistic: A Structural Model Of Product Line And Pricing Decisions,” Workshop in Consumer Analytics, Universidad de Chile, San Pedro de Atacama, Chile.

Andres Musalem, Marcelo Olivares and Ariel Schilkrut (2015): “Retail in High Definition: Using Video Analytics in Salesforce Management,” Workshop on Empirical Research in Operations Management, The Wharton School of the University of Pennsylvania, Philadelphia, PA.

Andrés Musalem (2015): “This Call May Be Recorded: Using Call Center Data to Predict Customer Retention”, 2015 Marketing Science Conference, Johns Hopkins University, Baltimore, MD.

Ricardo Montoya, Andres Musalem and Marcelo Olivares (2014): “Detecting Shelf Stock-outs using Real Time Point-of-Sales Data,” Consortium for Operational Excellence in Retail, The Wharton School of the University of Pennsylvania, Philadelphia, PA.

Andres Musalem, Marcelo Olivares, Ariel Schilkrut and Nicolas Garcias (2014): “Retail in High Definition: Using Video Analytics to Study Customer-Salesperson Interactions,” 2014 Marketing Science Conference, Emory University, Atlanta, GA.

Andrés Musalem (2014): “When Demand Projections Are Too Optimistic: A Structural Model Of Product Line And Pricing Decisions,” XII International Industrial Organization Conference, Northwestern University, Chicago, IL.

Andrés Musalem, Martin Meißner and Joel Huber (2013): “The importance of feature and object fixations in choice-based conjoint analysis,” 2013 Marketing Science Conference, Özye?in University, Istanbul, Turkey.

Joshi, Yogesh and Andrés Musalem (2013): “Word of Mouth Bias and Optimal Communication Strategies,” 2013 Marketing Science Conference, Özye?in University, Istanbul, Turkey.

Andrés Musalem, Kenneth Wilbur and Patricio del Sol (2013): “A Parsimonious Structural Model of Individual Demand for Multiple Related Goods,” 2013 Invitational Choice Symposium, Noordwijk, Neatherlands.

Andrés Musalem, Kenneth Wilbur and Patricio del Sol (2012): “A Direct Utility Multiple-Choice-Quantity Model with Interdependent Choice Utilities: An application to the Chilean TV advertising industry,” 2012 Marketing Science Conference, Boston University, Boston, MA..

Yina Lu, Marcelo Olivares, Andrés Musalem and Ariel Schilkrut (2011): “Customer Waiting Time and Purchasing Behavior: An Empirical Study of Supermarket Queues,” 2011 Workshop on Empirical Research in Operations Management, The Wharton School of the University of Pennsylvania, Philadelphia, PA.

Yina Lu, Marcelo Olivares, Andrés Musalem and Ariel Schilkrut (2011): “Customer Waiting Time and Purchasing Behavior: An Empirical Study of Supermarket Queues,” 2011 Marketing Science Conference, University of Houston, Houston, TX.

Musalem, Andrés and Woochoel Shin (2009): “When Demand Projections Are Too Optimistic: A Structural Model Of Product Line And Pricing Decisions,” 2009 Marketing Science Conference, University of Michigan, Ann Arbor, MI.

Musalem, Andrés and Woochoel Shin (2009): “When Demand Projections Are Too Optimistic: A Structural Model Of Product Line And Pricing Decisions,” VII International Industrial Organization Conference, Northeastern University, Boston, MA.

Musalem, Andrés (2009): Discussion of “The Impact of Initial Financial State on Firm Duration Across Entry Cohorts,” by Kim P. Huynh, Robert C. Petrunia and Marcel C. Voia, VII International Industrial Organization Conference, Northeastern University, Boston, MA.

Musalem, Andrés (2009): Discussion of “Shopping Cost and Brand Exploration in Online Grocery,” by Andrea Pozzi, VII International Industrial Organization Conference, Northeastern University, Boston, MA.

Musalem, Andrés (2008): Invited discussion of “A Simple Nonparametric Estimator for the Distribution of Random Coefficients in Discrete Choice Models,” by Patrick Bajari, Jeremy Fox, Kyoo il Kim and Stephen Ryan, VI Quantitative Marketing and Economics Conference, New York University, New York, NY.

Musalem, Andrés and Wagner Kamakura (2007): “An Ecological-Inference Model for Drawing Conclusions about Individuals from Aggregate Data,” XXIX Marketing Science Conference, INFORMS, Singapore Management University, Singapore.

Musalem, Andrés and Wagner Kamakura (2007): “A Bayesian Latent Class Approach to Ecological Inference for Multi-way Contingency Tables,” Seminar on Bayesian Inference in Econometrics and Statistics, Washington University in St. Louis, St. Louis, Missouri.

Musalem, Andrés, Eric T. Bradlow, Daniel Corsten, Marcelo Olivares and Christian Terwiesch (2006): “Structural Estimation of Retail Demand Under Unobserved Out of Stocks,” Joint Statistical Meetings, ASA, Seattle, Washington.

Musalem, Andrés, Eric T. Bradlow, Daniel Corsten, Marcelo Olivares and Christian Terwiesch (2006): “Structural Estimation of Retail Demand Under Unobserved Out of Stocks,” XXVIII Marketing Science Conference, INFORMS, University of Pittsburgh, Pittsburgh, Pennsylvania.

Musalem, Andrés, Eric T. Bradlow and Jagmohan S. Raju (2005): “Who’s got the Coupon: Estimating Consumer Preferences and Coupon Usage from Aggregate Information,” XXVII Marketing Science Conference, INFORMS, Emory University, Atlanta, Georgia.

Mondschein, Susana and Andrés Musalem (2003): “Determining optimal service quality investments for different customer segments,” XXV Marketing Science Conference, INFORMS, University of Maryland, College Park, Maryland.

Musalem, Andrés (2000): “Determining Service Quality Impact on profits of a financial services firm,” X Latin Ibero-American Congress on Operations Research and Systems, Ciudad de Mexico, Mexico (CD-ROM).

Bosch, Máximo and Andrés Musalem (2000): “Category Management in Retailing: an Operations Research Vision,” X Latin Ibero-American Congress on Operations Research and Systems, Ciudad de Mexico, Mexico (CD-ROM).

Musalem, Andrés (1999): “Calidad de Servicio y Rentabilidad: midiendo el impacto de la calidad de servicio en la rentabilidad de una empresa de servicios,” III Chilean Congress on Operations Research (OPTIMA), Arica, Chile (pp. 145-153).
(Translation: “Service Quality and Profitability: measuring service quality impact on the profitability of a financial services firm”)

General Interest Talks

“Robotics, IoT and Point of Sales Data: Estimating the effect of shelf space on sales”, Engineering Systems Winter School, University of Chile, July 25th, 2024.

“Internet of Things en Marketing: algunas aplicaciones”, Webinar Series, Executive Education, Industrial Engineering Department, August 13th 2020.