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Marcel Goic

Profesor Asistente

Universidad de Chile

Santiago, Chile

Retail Management, Pricing and Assortment Planning, Decision Support Systems, Online Marketing, Database Marketing, Bayesian Statistics.

Ingeniero Civil Industrial, UNIVERSIDAD DE CHILE. Chile, 2003
Magister en Gestión de Operaciones, UNIVERSIDAD DE CHILE. Chile, 2003
Industrial Administration, CARNEGIE MELLON UNIVERSITY. Estados Unidos, 2011

Profesor Asistente Full Time

UNIVERSIDAD DE CHILE

Facultad de Ciencias Físicas y Matemáticas

Santiago, Chile

2011 - A la fecha

Thesis advisor for 1 Doctoral students
Thesis advisor for 10 Master students
Thesis advisor for more than 50 undergraduate students

Mejor Graduado de la generacion

COLEGIO DE INGENIEROS DE CHILE A.G.

Chile, 2004

Distinción al egresado de la carrera con las mejores credenciales académicas
Mejor Profesor Jornada Completa

UNIVERSIDAD DE CHILE

Chile, 2015

Distinción a docencia destacada en cursos de pre-grado.
Mejor profesor Educación Ejecutiva

UNIVERSIDAD DE CHILE

Chile, 2015

Docencia destacada en programas de educación ejecutiva.
Mejor Profesor MBA

UNIVERSIDAD DE CHILE

Chile, 2018

Distinción docencia destacada programa de MBA


The roles of multiple channels in predicting website visits and purchases: Engagers versus closers Goic, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi Article WOS INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2022)
The Social Divide of Social Distancing: Shelter-in-Place Behavior in Santiago During the Covid-19 Pandemic Carranza, Aldo; Goic, Marcel; Lara, Eduardo; Olivares, Marcelo; Weintraub, Gabriel Y.; Covarrubia, Julio; Escobedo, Cristian; Jara, Natalia; Basso, Leonardo J. Article ISI MANAGEMENT SCIENCE (2022)
COVID-19: Short-term forecast of ICU beds in times of crisis Goic, Marcel; Bozanic-Leal, Mirko S.; Badal, Magdalena; Basso, Leonardo J. Article ISI PLOS ONE (2021)
Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats Goic, Marcel; Levenier, Camilo; Montoya, Ricardo Article JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments Goic, Marcel; Rojas, Andrea; Saavedra, Ignacio Article JOURNAL OF INTERACTIVE MARKETING (2021)
Accounting for cost heterogeneity on the demand in the context of a technician dispatching problem Cavada, Juan P.; Cortes, Cristian E.; Goic, Marcel; Weintraub, Andres; Zambrano, Juan, I Article ISI EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2020)
The Effect of House Ads on Multichannel Sales Goic, Marcel; Alvarez, Rodolfo; Montoya, Ricardo Article ISI SCOPUS JOURNAL OF INTERACTIVE MARKETING (2018)
Detecting inefficiently managed categories in a retail store Goic M; Bosch, M.; Castro, JP Article ISI SCOPUS Journal of the Operational Research Society (2015)
Optimizing Long-Term Production Plans in Underground and Open-Pit Copper Mines EPSTEIN, R; Goic M; Weintraub A.; Catalán J; Santibáñez P; Urrutia R.; Cancino, R.; Gaete, S; Aguayo, A; Caro, F Article ISI SCOPUS Operations Research (2012)
Cross-Market Discounts Goic M; Jerath K; Srinivasan K Article ISI SCOPUS Marketing Science (2011)


Omnichannel Analytics Goic, Marcel; Olivares, Marcelo; Gallino, Santiago; Moreno, Antonio BookSection


Customer Behavior in Mobile Environments Goic, Marcel; Daniel Schwartz Proyecto (2022)
Desarrollo de Tecnologías para Mejorar la Experiencia de Compra de los Clientes en un Ambiente Multicanal FONDEF (ID14I10388) Proyecto 2014-2017 Director(a)
Customer Behavior in Multichannel Environments FONDECYT (11121434) Proyecto 2013-2013 Inv. Principal