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Marcel Goic

Profesor Asociado

Universidad de Chile

Santiago, Chile

Retail Management, Pricing and Assortment Planning, Decision Support Systems, Online Marketing, Database Marketing, Bayesian Statistics.

Ingeniero Civil Industrial, UNIVERSIDAD DE CHILE. Chile, 2003
Magister en Gestión de Operaciones, UNIVERSIDAD DE CHILE. Chile, 2003
Industrial Administration, CARNEGIE MELLON UNIVERSITY. Estados Unidos, 2011

Profesor Asistente Full Time

UNIVERSIDAD DE CHILE

Facultad de Ciencias Físicas y Matemáticas

Santiago, Chile

2011 - 2024
Profesor Asociado Full Time

UNIVERSIDAD DE CHILE

Facultad de Ciencias Físicas y Matemáticas

Santiago, Chile

2024 - A la fecha

Thesis advisor for 1 Doctoral students
Thesis advisor for 10 Master students
Thesis advisor for more than 50 undergraduate students

Mejor Graduado de la generacion

COLEGIO DE INGENIEROS DE CHILE A.G.

Chile, 2004

Distinción al egresado de la carrera con las mejores credenciales académicas
Mejor Profesor Jornada Completa

UNIVERSIDAD DE CHILE

Chile, 2015

Distinción a docencia destacada en cursos de pre-grado.
Mejor profesor Educación Ejecutiva

UNIVERSIDAD DE CHILE

Chile, 2015

Docencia destacada en programas de educación ejecutiva.
Mejor Profesor MBA

UNIVERSIDAD DE CHILE

Chile, 2018

Distinción docencia destacada programa de MBA
Franz Edelman Award for Achievement in Advanced Analytics, Operations Research, and Management Science

INFORMS

Estados Unidos, 2022

The Franz Edelman competition attests to the contributions of operations research and analytics in both the profit and non-profit sectors. Since its inception, cumulative benefits from Edelman finalist projects has topped the $419 billion mark. Edelman finalist teams have improved organizational efficiency, increased profits, brought better products to consumers, helped foster peace negotiations, and saved lives. The purpose of the Franz Edelman competition is to bring forward, recognize and reward outstanding examples of operations research, management science, and advanced analytics in practice in the world, with $15,000 in awards. First prize is accompanied by a $10,000 honorarium.


Affinities and Complementarities of Methods and Information Sets in the Estimation of Prices in Real Estate Markets Goic, Marcel Article ISI JOURNAL OF FORECASTING (2024)
Breakage analysis for profitability management in high-value, low-frequency loyalty programs Goic, Marcel; Montoya, Ricardo Article ISI INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2024)
A Multiarmed Bandit Approach for House Ads Recommendations Schiappacasse, Mario; Goic, Marcel Article ISI MARKETING SCIENCE (2023)
Analytics Saves Lives During the COVID-19 Crisis in Chile Goic, Marcel; Olivares, Marcelo; Saure, Denis; Jara, Natalia; Arancibia, Demian; Fuenzalida, Manuel; Pablo Uribe, Juan; Bozanic, Mirko; Cancino-Espinoza, Sebastian Article ISI INFORMS JOURNAL ON APPLIED ANALYTICS (2023)
Infection with SARS-CoV-2 variant Gamma (P.1) in Chile increased ICU admission risk three to five-fold Saure, Denis; Neira, Ignasi; Goic, Marcel; Angulo, Jenniffer Article ISI PLOS ONE (2023)
Using Meta-Learning in Automatic Demand Forecast with a Large Number of Products Goic, Marcel Article SCOPUS DYNAMICS IN LOGISTICS (2023)
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers Goic, Marcel Article ISI INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2022)
The Social Divide of Social Distancing: Shelter-in-Place Behavior in Santiago During the Covid-19 Pandemic Carranza, Aldo; Goic, Marcel; Lara, Eduardo; Olivares, Marcelo; Covarrubia, Julio; Jara, Natalia Article ISI MANAGEMENT SCIENCE (2022)
COVID-19: Short-term forecast of ICU beds in times of crisis Goic, Marcel; Bozanic-Leal, Mirko S.; Badal, Magdalena Article ISI PLOS ONE (2021)
Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats Goic, Marcel; Montoya, Ricardo Article ISI JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)
Non-Intrusive Assessment of COVID-19 Lockdown Follow-Up and Impact Using Credit Card Information: Case Study in Chile Goic, Marcel Article ISI International #Journal of Environmental Research and Public Health (2021)
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments Goic, Marcel Article ISI JOURNAL OF INTERACTIVE MARKETING (2021)
Accounting for cost heterogeneity on the demand in the context of a technician dispatching problem Cavada, Juan P.; Goic, Marcel; Zambrano, Juan, I Article ISI EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (2020)
Omnichannel Analytics Goic, Marcel; Olivares, Marcelo Article SCOPUS (2019)
The Effect of House Ads on Multichannel Sales Goic, Marcel; Alvarez, Rodolfo; Montoya, Ricardo Article ISI SCOPUS JOURNAL OF INTERACTIVE MARKETING (2018)
Detecting inefficiently managed categories in a retail store Goic M; Bosch, M.; Castro, JP Article ISI SCOPUS Journal of the Operational Research Society (2015)
Optimizing Long-Term Production Plans in Underground and Open-Pit Copper Mines EPSTEIN, R; Goic M; Weintraub A.; Catalán J; Santibáñez P; Urrutia R.; Cancino, R.; Gaete, S; Aguayo, A; Caro, F Article ISI SCOPUS Operations Research (2012)
Cross-Market Discounts Goic M; Jerath K; Srinivasan K Article ISI SCOPUS Marketing Science (2011)


Customer Behavior in Mobile Environments Goic, Marcel; Daniel Schwartz Proyecto (2022)
Desarrollo de Tecnologías para Mejorar la Experiencia de Compra de los Clientes en un Ambiente Multicanal FONDEF (ID14I10388) Proyecto 2014-2017 Director(a)
Customer Behavior in Multichannel Environments FONDECYT (11121434) Proyecto 2013-2013 Inv. Principal