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Jorge Arenas Gaitán

Catedrático de Universidad

Universidad de Sevilla

Sevilla, España

Marketing; Comportamiento del Consumidor en entorno TIC; Segmentación; Digitalización

Comercialización e Investigación de Mercados, Universidad de Sevilla. España, 2003

Catedrático de Universidad Full Time

UNIVERSIDAD DE SEVILLA

Económicas y Empresariales

Sevilla, España

2000 - A la fecha

Catedrático de Universidad Full Time

Universidad de Sevilla

Sevilla, España

2000 - A la fecha

ORCID:0000-0003-4635-9425
Web of Science: K-2866-2014
Scopus: 36631521100


Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments Ramirez-Correa, Patricio E.; Arenas-Gaitan, Jorge; Rondan-Cataluna, F. Javier; Grandon, Elizabeth E.; Ramirez-Santana, Muriel Article ISI PLOS ONE (2023)
COVID-19 and telemedicine: A netnography approach Arenas Gaitan, Jorge; Ramirez-Correa, Patricio E. Article ISI TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (2023)
Explaining the Consumption Technology Acceptance in the Elderly Post-Pandemic: Effort Expectancy Does Not Matter Ramirez-Correa, Patricio; Grandon, Elizabeth Eliana; Ramirez-Santana, Muriel; Arenas-Gaitan, Jorge; Rondan-Cataluna, F. Javier Article ISI BEHAVIORAL SCIENCES (2023)
Acceptance of Social Networking Sites by Older People before and after COVID-19 Confinement: A Repeated Cross-Sectional Study in Chile, Using the Theory of Planned Behaviour (TPB) Ramirez-Correa, Patricio; Grandon, Elizabeth; Arenas-Gaitan, Jorge; Rondan-Cataluna, Javier; Ramirez-Santana, Muriel Article ISI International Journal of Environmental Research and Public Health (2022)
Dynamic Innovation Capabilities and their Impact on Export Performance in Times of Economic Crisis Ledesma-Chaves, Pablo; Arenas-Gaitan, Jorge Article ISI RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS (2022)
Food-related lifestyles across generations Arenas-Gaitan, Jorge; Peral-Peral, Begona; Reina-Arroyo, Jesus Article ISI BRITISH FOOD JOURNAL (2022)
Is your smartphone ugly? Importance of aesthetics in young people's intention to continue using smartphones Ramirez-Correa, Patricio; Javier Rondan-Cataluna, F.; Arenas-Gaitan, Jorge; Mariano Mello, Tarcilla Article ISI BEHAVIOUR INFORMATION TECHNOLOGY (2022)
Segmentation of Older Adults in the Acceptance of Social Networking Sites Using Machine Learning Ramirez-Correa, Patricio E.; Javier Rondan-Cataluna, F.; Arenas-Gaitan, Jorge; Grandon, Elizabeth E.; Alfaro-Perez, Jorge L.; Ramirez-Santana, Muriel Article ISI FRONTIERS IN PSYCHOLOGY (2021)
When does personalization work on social media? a posteriori segmentation of consumers Serrano-Malebran, Jorge; Arenas-Gaitan, Jorge Article ISI MULTIMEDIA TOOLS AND APPLICATIONS (2021)
A posteriori segmentation of elderly internet users: applying PLS-POS Arenas-Gaitán, J., Villarejo Ramos, A.F. and Peral-Peral, B. Article ISI MARKETING INTELLIGENCE AND PLANNING (2020)
A Posteriori Segmentation of Personal Profiles of Online Video Games' Players Ramirez-Correa, PE; Rondan-Cataluna, FJ; Arenas-Gaitan, J Article ISI GAMES AND CULTURE (2020)
Local Fresh Food Products and Plant-Based Diets: An Analysis of the Relation Between Them Arenas-Gaitán, J.; Peral-Peral, B.; Reina-Arroyo, J. Article ISI SUSTAINABILITY (2020)
Purchase Intention of Specialty Coffee RamÃrez-Correa P.; RondÃ¡n-CataluÃ±a F.J.; Moulaz M.T.; Arenas-GaitÃ¡n J. Article ISI SCOPUS SUSTAINABILITY (2020)
Self-efficacy and anxiety as determinants of older adults’ use of Internet Banking Services. Peral-Peral, B., Villarejo-Ramos, Á.F. & Arenas-Gaitán, J. Article ISI UNIVERSAL ACCESS IN THE INFORMATION SOCIETY (2020)
Social Network Communications in Chilean Older Adults Rondán-Cataluña, F.J.; Ramírez-Correa, P.E.; Arenas-Gaitán, J.; Ramírez-Santana, M.; Grandón, E.E.; Alfaro-Pérez, J. Article ISI International Journal of Environmental Research and Public Health (2020)
Analysing the acceptation of online games in mobile devices: An application of UTAUT2 RamÃrez-Correa P.; RondÃ¡n-CataluÃ±a F.J.; Arenas-GaitÃ¡n J.; MartÃn-Velicia F. Article ISI SCOPUS JOURNAL OF RETAILING AND CONSUMER SERVICES (2019)
Assessing differences in customers' personal disposition to e-commerce RamÃrez-Correa P.E.; GrandÃ³n E.E.; Arenas-GaitÃ¡n J. Article ISI SCOPUS INDUSTRIAL MANAGEMENT & DATA SYSTEMS (2019)
Latent segmentation of older adults in the use of social networks and e-banking services Ángel F. Villarejo-Ramos, Begoña Peral-Peral and Jorge Arenas-Gaitán Article ISI INFORMATION RESEARCH-AN INTERNATIONAL ELECTRONIC JOURNAL (2019)
Antecedents of WOM: SNS-user segmentation Arenas-Gaitan, J; Rondan-Cataluna, FJ; Ramirez-Correa, PE Article ISI SCOPUS JOURNAL OF RESEARCH IN INTERACTIVE MARKETING (2018)
Modelling the success of learning management systems: application of latent class segmentation using FIMIX-PLS Arenas-Gaitan, J; Rondan-Cataluna, FJ; Ramirez-Correa, PE Article ISI INTERACTIVE LEARNING ENVIRONMENTS (2018)
Student information system satisfaction in higher education: the role of visual aesthetics Ramirez-Correa, PE; Rondan-Cataluna, FJ; Arenas-Gaitan, J Article ISI SCOPUS KYBERNETES (2018)
Moderating effect of learning styles on a learning management system's success Ramírez-Correa P.E.; Rondan-Cataluña F.J.; Arenas-Gaitán J.; Alfaro-Perez J.L. Article ISI SCOPUS TELEMATICS AND INFORMATICS (2017)
Global model of export performance: Moderator role of export department Antonio Navarro-García, Jorge Arenas-Gaitán, F. Javier Rondán-Cataluña, Manuel Rey-Moreno Article ISI JOURNAL OF BUSINESS RESEARCH (2016)
A comparison of the different versions of popular technology acceptance models A non-linear perspective Rondan-Cataluna, FJ; Arenas-Gaitan, J; Ramirez-Correa, PE Article ISI KYBERNETES (2015)
Elderly and Internet Banking: An Application of UTAUT2 JORGE ARENAS-GAITÁN; BEGOÑA PERAL-PERAL; MARIA ANGELES RAMÓN-JERÓNIMO Article Scopus JOURNAL OF INTERNET BANKING AND COMMERCE (2015)
From Digital Divide to Psycho-digital Divide: Elders and Online Social Networks Peral-Peral, Begona; Arenas-Gaitan, Jorge; Villarejo-Ramos, Angel-Francisco Article ISI COMUNICAR (2015)
Gender and Acceptance of E-Learning: A Multi-Group Analysis Based on a Structural Equation Model among College Students in Chile and Spain Ramirez-Correa, PE; Arenas-Gaitan, J; Rondan-Cataluna, FJ Article ISI SCOPUS PLOS ONE (2015)
Predicting behavioral intention of mobile Internet usage Ramirez-Correa, PE; Rondan-Cataluna, FJ; Arenas-Gaitan, J Article ISI SCOPUS Telematics and Informatics (2015)
Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline Francisco Javier Rond; Jorge Arenas-Gait; Patricio Ram Article ISI SCIELO SCOPUS JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH (2015)
Technology Acceptance Model y mayores: ¿la educación y la actividad laboral desarrollada son variables moderadoras?, Begoña Peral Peral, Jorge Arenas Gaitán, María Ángeles Ramón-Jerónimo Article Scopus Revista Española de Investigación de Marketing ESIC (2014)
Elderly Persons and Internet Use Ramon-Jeronimo, Maria A.; Peral-Peral, Begona; Arenas-Gaitan, Jorge Article ISI SOCIAL SCIENCE COMPUTER REVIEW (2013)
International expansion: mediation of dynamic capabilities Ledesma-Chaves, P., Arenas-Gaitán, J. and Garcia-Cruz, R. Article ISI MARKETING INTELLIGENCE AND PLANNING


Complexity of Understanding Consumer Behavior from the Marketing Perspective Arenas-Gaitan, J; Sanz-Altamira, B; Ramirez-Correa, PE EditorialMaterial ISI SCOPUS COMPLEXITY (2019)